Six days before Guadalajara’s 31st edition bows on Friday, the festival bestowed the Premio Maguey Diva Icon on Feb. 27 to Mexican pop star Gloria Trevi while she was in Mexico on her year-long El Amor world tour.
For being recognized as a staunch “defender of the rights of the Lesbian, Gay, Bisexual and Transgender (LGBT) community,” Trevi said: “It’s incredible, I’m so grateful; it’s an important and serious recognition.” “I live and eat thanks to the support they gave me in the most difficult times of my life, I love them and they know they can always count on me,” said Trevi who has published over 400 songs, sold over 20 million records, surpassed 100 million video views online, and sold out concert venues around the world.
“She’s been a transgressor, a rebel, and has shattered paradigms in Mexico’s conservative and chauvinistic society,” said Premio Maguey director Pavel Cortes at the award ceremony.
The “Mexican Madonna” kicked off her world tour at the Greek Theater of Los Angeles in August 2015 in the wake of a roiling career upsurge that included a docu-reality show on NBCUniverso (then called mun2) in 2014 and the U.S. and Latin American release of a biopic, albeit unauthorized.
The 13-episode docu-series “A Toda Gloria” (“In All Glory”) followed Trevi performing at concerts and included behind-the-scenes activities and her home life as a mother of two.
Acquired by Picturehouse from Matthias Ehrenberg’s Rio Negro, the biopic “Gloria,” was released in the U.S. by Roadside Attractions in Spanish with English subtitles. Universal Pictures International released it in Mexico and Latin America.
The biopic’s domestic box office gross scraped past $2 million while south of the border, it was hurt by piracy, which saw it on the streets and on the web a month before its theatrical release. Pic is still out across Latin America and in the U.S. where it’s doing well on VOD.
Asked what her future plans are, Trevi said: “My plans are on a list as long as what I made for Santa Claus when I was a child. Apart from my current tour, I continue to work on new songs and projects for TV and social media.”
Trevi has been confirmed as a coach for season five of Televisa’s reality-singing competish “La Voz Mexico,” which bows in the spring.