×

San Sebastian: Europa Distribution Prospects for VOD Gold

European distributors org analyses opportunities

SAN SEBASTIAN — Representing independent distributors across Europe, Europa Distribution organized a round table at San Sebastian’s 5th Europe-Latin America Co-Production Forum this week. It sported the suggestive title The Gold Rush? Or how can independent films finally hope to dig some gold out of VOD?. Event took place on Monday and was moderated by Michael Gubbins, founder of London-based consultancy SampoMedia.

Panelists were Kobi Shely, from Glasgow’s online promotion consultancy Distrify Media; Anna Harding, head of communications at Swedish arthouse distributor Folkets Bio; Quentin Carbonell, Director of Acquisitions of Mubi, a SVOD platform; European Commission audiovisual administrator Emmanuel Joly; and Alexandra Poch, a legal expert at the E.U. Observatory on Infringements of IP Rights (EUIPO).

Some key findings:

BRANDING is an essential means to locate captivate and fidelize audiences. “It’s about branding,” Harding told Variety, explaining how Folketsbio.se functioned: “You can see very easily where our films are being screened, book tickets, buy DVDs or rent online,” she said. She continued? “It’s just one channel out of many we use, our films are available on other platforms as well. But we want to manage our brand and have a platform for all our own stuff.”

CURATION Carbonell agreed with Harding: “We try to work in this direction, building up a very loyal core who act as ambassadors.” What you can’t curate is “thousands of films: We need to work from different perspectives,” he added.

CO-OPERATION. Poch commented that via their reports, the EUIPO team has discovered that many young digital viewers –35%– don’t distinguish if they’re consuming illegal contents or not. She talked about a E.U. project, Agorateca, which would establish fast access to all legal digital catalogues in the near future.

BIG DATA One way to forge new strategies would be to take a leaf out of the books of digital operators and aggregators, Shely suggested. However, big data or meta data from the biggest operators are not accessible, most round table participants complained. They were confident, however, that little-by-little this information would be shared. But maybe this wouldn’t be a magic solution. The mix of big data and digital platform algorithm strategies in the U.S. could not be applied in the same way to independent films in Europe, Joly suggested.

In conclusion, the changes in distribution wrought by the rise of digital disruption is now pretty clear. Where the sector is going in the future, however, is anyone’s guess.

More Film

  • Alex Ross Perry

    Alex Ross Perry to Write and Direct Stephen King's 'Rest Stop' for Legendary

    Alex Ross Perry will write and direct Legendary’s film adaptation of Stephen King’s short story “Rest Stop.” King’s short story, first published in Esquire magazine in 2003, won the national magazine award for fiction in 2004, and was later included in King’s 2008 collection, “Just After Sunset.” The movie is described as a propulsive cat-and-mouse [...]

  • Hobbs & Shaw trailer

    'Hobbs & Shaw' New Trailer Touts More High-Intensity Fights

    A new “Hobbs & Shaw” trailer packs in the international action with fast cars and high-intensity fight scenes.  When the first trailer dropped in February, viewers were introduced to the genetically-enhanced villain Brixton, played by Idris Elba, as well as a newly cordial relationship between old enemies Luke Hobbs (Dwayne Johnson) and Deckard Shaw (Jason [...]

  • ralph Fiennes WHITE CROW Directing BTS

    Ralph Fiennes Examines Rudolf Nureyev's Complicated Life in 'The White Crow'

    The story of “The White Crow,” Ralph Fiennes’ latest directorial effort, is as topical as anything currently sitting on the desk of a studio head. It tells of a rebellious artist grappling with his sexuality during turbulent political times rife with tensions between the United States and an agitated Russia.  But though the upcoming film, [...]

  • MoviePass card

    MoviePass Has Lost Over 90% of Its Subscribers in Less Than a Year (Report)

    MoviePass users apparently hit the exits en masse after it scaled back the number of movies users could see each month: The flailing cinema-subscription provider has seen its subscriber rolls plunge from a peak of more than 3 million to just 225,000 in under a year, according to a new report. The numbers were reported [...]

  • Sundance Film 'Midnight Family' Sells Domestic

    Sundance Award Winner 'Midnight Family' Sells Domestic Rights to 1091 (EXCLUSIVE)

    “Midnight Family,” an award winning documentary about the struggles of a family in Mexico City, has sold its North American distribution rights to 1091. The indie studio was previously known as the Orchard, but received a new moniker after it was sold by Sony Music Entertainment to a new investment group in January. 1091 plans [...]

  • Villains - Maika Monroe Bill Skarsgard

    SXSW Comedy Thriller 'Villains' Acquired by Gunpowder & Sky, MoviePass for U.S. Release

    Dark comedy thriller “Villains,” which premiered last month at the SXSW Film Festival, has been acquired for U.S. release by Gunpowder & Sky in association with MoviePass’ film division. G&S and MoviePass Films plans to give “Villains” a theatrical release this summer, after buying the rights from The Realm, Bron Studios genre arm. The film [...]

  • General Delegate of the Cannes Film

    Cannes Reinstates Advance Press Screenings, but Favors TV, Radio Journalists (EXCLUSIVE)

    Following last year’s backlash by film critics over changes to its screenings schedule, the Cannes Film Festival has decided to reinstate morning press screenings for movies having their gala world premieres in the evening. But there’s a catch: Only a few hundred journalists — mainly from TV and radio outlets — will be admitted, and [...]

More From Our Brands

Access exclusive content