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The Cannes Film Market has forged a collaboration with Bridging the Dragon, the growing platform that seeks to forge closer strategic ties between film industries in Europe and China, in a development that takes the initiative launched in 2014 up a notch.

The Marche du Film will host a China Co-Production Day in Cannes on May 13 consisting of a morning round-table focusing on recent successful European co-productions with China and a company matchmaking event in the afternoon. The event, supported by France’s Centre National de la Cinematographie, will take place at the Espace CNC on the Gray d’Albion Beach. The panelists have yet to be announced. The call-for-entries deadline is April 15.

Cannes is the latest fest to join Bridging the Dragon after Venice, Berlin, Locarno, Shanghai and Beijing.

Europe/China co-prods spawned by the initiative include high-profile China-Denmark co-prod, “My Best Friend Andersen,” on which Zentropa recently teamed up with China’s Jetavana Entertainment and Sheng-Wei Media. Pic will mark the directorial debut of hitmaking scribe-turned helmer Shu Huan (“Lost in Thailand,” “Lost in Hong Kong”).

The 69th Cannes Film Festival will run May 11-22.