×

Cannes Fest Inks Major Genre Industry Alliance With Fantasia’s Frontières (EXCLUSIVE)

Cannes Film Market, Frontieres roll out 2016 program, discuss 2017 genre movie Packaging-Financing Forum in Europe

CANNES – The world’s biggest movie industry mart, the Cannes Festival’s Cannes Film Market, and the Frontières Intl. Co-Production Market, the twice-a-year genre movie mart of Montreal’s Fantasia Festival, have established a wide-ranging genre-pic-focused industry partnership.

Genre alliance kicks off at next month’s Cannes Film Market with Frontiéres Goes to Cannes, a four genre pics-in-post showcase. But, in a major new industry initiative for the Cannes Festival which would take place outside Cannes dates at a venue in Europe, the Cannes market and Frontiéres are already in talks with other third-party collaborators to stage a Packaging and Financing Forum for genre movies next year.

Taking place in early 2017, in a venue in Europe other than Cannes, event would mark the second big standalone industry event backed by the Cannes Festival after the festival and Cannes market teamed with the INCAA Argentina Film Institute to launch the highly successful Ventana Sur, Latin America’s biggest movie market, which has helped galvanize international business for a new generation of Latin American producer and sales agents.

Other genre partnership events at next month’s Cannes Film Market include a panel and a Cannes Film Market Mixer: a scarefare industry networking event.

The 2017 Cannes Film Market-Frontières program will also expand to take in pitch sessions, one-to-one meetings and themed panels on the state of the genre industry and future of genre film.

Said Lindsay Peters, director of Frontières: “With genre cinema only continuing to grow in terms of technological innovation, insightful marketing strategies and international box office appeal, there has never been a better moment to expand the global networking opportunities for the genre film industry, and there is no better platform than the Marché du Film in Cannes.” Added Jérôme Paillard, executive director of the Cannes market: “Since a few years back, fantastic and horror films have proved to be a highly sustainable genre which reaches large audiences through all channels of distribution including new platforms.”

Paillard added: “We made our first steps three years ago in Ventana Sur with Blood Window and in Cannes with the Fantastic Mixer. Joining forces with Frontières is a very exciting new step which will support tremendously this industry.”

Presenting excerpts or teasers of four genre movies, Frontiéres Goes to Cannes targets an audience of sales agents, distributors and fest programmers. Entitled “The Future of Genre & Virtual Reality,” the Cannes 2016 panel will highlight and discuss Canadian Virtual Reality genre movies, slotting into the VR Days at the Cannes Film Market’s burgeoning NEXT conference strand. A fixture at the Cannes Festival, the Fantastic Fanatics Mixer will unspool at the Plage des Palmes, welcoming the world’s genre community and backed by Frontières, Frontières, Bucheon International Fantastic Film Festival, Ventana Sur’s Blood Window and Tallinn Black Nights Film Festival.

The Cannes-Frontières alliance comes as mainstream audiences, governmental film authorities, and a new generation of filmmakers have embraced genre filmmaking, often to express social-issue concerns once the domain of art-house production.  Movies from international genre talent – Argentine-Spaniard Andy Muschietti with “Mama,” Fede Alvarez from Uruguay, with “Evil Dead” — have already topped U.S. charts. From Spain, Juan Antonio Bayona’s “A Monster Calls” weighs in as the biggest B.O prospect of 2016, Hollywood blockbusters included. Young production houses, just in Latin America: Argentina’s Magma Cine, Mexico’s Mantarraya, Colombia’s Rhayuela and Dynamo and Mexico’s Canana — have plowed into auteur genre production.

The Cannes Film Market-Frontières partnership adds large industry weight to a burgeoning network of genre industry events. Launched in 2013, Ventana Sur’s own Blood Market, sporting fantastic film works in progress and projects, has proved a major hub for notably often the very young genre talent generation that combines entertainment ambitions solved by a broad gamut of genre variations, with the ambition to make films of substance. Blood Window now backs a showcase of movies at the Cannes Festival. Launched 2012 at Canada’s Fantasia Fest, Frontières has staged three annual European editions at the Brussels International Fantastic Film Festival, co-organized with Vision-in-Motion and BIFFF.

Popular on Variety

More Film

  • Gerard Butler Angel Has Fallen

    Film Review: 'Angel Has Fallen'

    “Angel Has Fallen” marks the third time that Gerard Butler, as the Secret Service agent and scowling samurai cowboy Mike Banning, has had to rescue the President of the United States from an international conspiracy so cuckoo bananas that the movie barely expects you to believe it. (Actually, in the six years since this series [...]

  • Jessica

    Ninja Thyberg's Female POV Porn Industry Portrait Seduces Buyers (EXCLUSIVE)

    HAUGESUND, Norway  —  Paris-based Versatile has announced a raft of pre-sales on Ninja Thyberg’s debut feature “Jessica,” set in the adult entertianment industry in L.A. World distributors that have pre-bought the Swedish drama take in Weltkino for Germany/Austria, Xenix for Switzerland, MK2/Mile End for Canada, KTH for South Korea and Movie Could for Taïwan. Several [...]

  • Sony Pictures: 'We Are Disappointed' by

    Sony 'Disappointed' by Disney's Divorce on 'Spider-Man' Projects

    Sony Pictures has gone public over its divorce with Disney on future “Spider-Man” projects. In a rare public rebuke to Disney, Sony announced Tuesday night that it was “disappointed” over the decision, highlighting Disney’s refusal to allow Marvel President Kevin Feige to continue as a producer on the projects. It also praised Feige, who teamed [...]

  • Good Boys Movie

    ‘Good Boys’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Universal Pictures claims the top spot in spending for the second week in a row with “Good Boys.” Ads placed for the comedy had an estimated media value of $4.42 million through Sunday for [...]

  • Demi Lovato

    Demi Lovato Joins Netflix Comedy 'Eurovision'

    Demi Lovato has joined the upcoming Netflix comedy film “Eurovision.” Will Ferrell, who co-wrote the film with Andrew Steele, announced the news Tuesday with an Instagram post, in which he wished Lovato a happy birthday with a “homemade” cake. Following the announcement, Lovato can be seen blowing out candles on the cake next to a “Eurovision” [...]

  • Rob Schneider'The Week Of' film premiere,

    Film News Roundup: Rob Schneider Wins SAG-AFTRA National Board Seat

    In today’s film news roundup, Rob Schneider wins a SAG-AFTRA board seat; “Badland,” “Sorry We Missed You” and “Extracurricular” find homes; and “The Shawshank Redemption” gets a re-release.  SAG-AFTRA Rob Schneider has won a SAG-AFTRA national board seat as a member of presidential candidate Matthew Modine’s progressive Membership First slate. Schneider won a four-year term [...]

  • This photo shows actor David Oyelowo

    David Oyelowo Joins George Clooney in 'Good Morning, Midnight' Adaptation (EXCLUSIVE)

    David Oyelowo is in final negotiations to join George Clooney in Netflix’s untitled adaptation of Lily Brooks-Dalton’s 2016 novel “Good Morning, Midnight,” sources tell Variety. Felicity Jones and Kyle Chandler are also on board, with Clooney set to helm the pic — his first feature film directing gig since 2017’s “Suburbicon.” “The Revenant” screenwriter Mark [...]

More From Our Brands

Access exclusive content