×
You will be redirected back to your article in seconds

Flix Premiere Ready for Its Close-Up

While Hollywood is loudly warring over Screening Room, another viewing revolution that promises to benefit indie cinema in particular has just arrived — Flix Premiere, which was launched April 4 in the U.K. and the U.S. by film producer and tech entrepreneur Martin Warner, will add more territories this summer.

Calling the service “a digital cineplex online and on-demand, where cinema meets the distributor,” Warner says that by combining “curated theatrical releases” with on-demand availability where viewers “pay per film, not with monthly subscriptions,” moviegoers will have “a single, simple destination where they can discover great new and old movies, especially indies.”

Warner notes that traditional theatrical distribution and programming models “are set up for blockbusters and primetime slots — and that’ll never change. And all the indies have, by comparison, very little marketing and placement. So we saw this as a great opportunity to try something new,
using the Internet and social media for marketing.”

The new platform will offer viewers “eight to nine” movie premieres every week or so, Warner says, and by keeping films exclusive to Flix and available on-demand, the company will create a clear distinction between traditional cinema release and VOD platforms like Netflix, Hulu and Google Play.

Warner, who predicts that Flix Premiere will attract “over 2 million” viewers in the first year, reports that the service already has “over 100 movies, with our sweet spot being around the $15 million budget mark.”

Its initial slate includes “2 Jacks” with Sienna Miller, “Café” with Jennifer Love Hewitt and “Little Accidents” with Elizabeth Banks and Josh Lucas.

More Film

  • Lisa Borders Time's Up

    Time's Up President Lisa Borders Resigns

    Lisa Borders has resigned as president of Time’s Up, she and the organization announced on Monday. Borders is resigning due to family issues, she said in a statement. Time’s Up COO Rebecca Goldman will now serve as interim CEO. “As Time’s Up continues to grow, I am proud of the work I have done to [...]

  • Keira Knightly as "Rachael Morgan" in

    Film Review: Keira Knightley in 'The Aftermath'

    Less widely seen (and acclaimed) than it deserved to be, James Kent’s debut feature “Testament of Youth” was one of the great recent love-in-wartime dramas, translating the intimate romance and sprawling human tragedy of Vera Brittain’s WWI memoir with a grace and heft worthy of its David Lean allusions. Four years on, it’s not hard [...]

  • Inside Amazon's New Feature Film Strategy

    Amazon's New Film Strategy: Straight-to-Service Titles and Starry Sundance Buys

    It was close to midnight when Amazon Studios chief Jennifer Salke got the text. The company had failed in its quest to acquire “Brittany Runs a Marathon,” a body image dramedy that captivated Salke when she saw it at Sundance. A sales agent on the project messaged her to say that a competitor offered a [...]

  • Alfonso Cuaron71st Annual Writers Guild Awards,

    Alfonso Cuarón on Academy's 'Inevitable' Reversal on Televised Oscar Categories

    Alfonso Cuarón isn’t exactly surprised that the Academy reversed its decision and will now air all the Oscar categories during the live show on Sunday. Feb. 24. Calling the decision “inevitable,”Cuarón tells Variety that he thinks the Academy should take things even further. “Let’s stop calling them technical categories!” he told Variety on Sunday night [...]

  • TorinoFilmLab Announces Selections for 2019 ScriptLab

    TorinoFilmLab Announces Selections for 2019 ScriptLab (EXCLUSIVE)

    The TorinoFilmLab has announced the 20 feature projects and five story editor trainees who have been selected to take part in the 2019 edition of ScriptLab, an initiative focused on the development of fiction feature film scripts in early development stage. Beginning in March, this year’s participants will team up with filmmakers from around the [...]

  • Alita Battle Angel

    North American Box Office Declines From Last Year With Weak Presidents Day Weekend

    “Alita: Battle Angel” easily won a tepid Presidents Day weekend with a $34.2 million at 3,790 North American locations, estimates showed Monday. Overall domestic moviegoing for 2019 has plunged 22.1% to $1.24 billion as of Monday, according to Comscore. That’s $350 million below the same date a year ago and the lowest figure at this [...]

More From Our Brands

Access exclusive content