×

Flix Premiere Ready for Its Close-Up

While Hollywood is loudly warring over Screening Room, another viewing revolution that promises to benefit indie cinema in particular has just arrived — Flix Premiere, which was launched April 4 in the U.K. and the U.S. by film producer and tech entrepreneur Martin Warner, will add more territories this summer.

Calling the service “a digital cineplex online and on-demand, where cinema meets the distributor,” Warner says that by combining “curated theatrical releases” with on-demand availability where viewers “pay per film, not with monthly subscriptions,” moviegoers will have “a single, simple destination where they can discover great new and old movies, especially indies.”

Warner notes that traditional theatrical distribution and programming models “are set up for blockbusters and primetime slots — and that’ll never change. And all the indies have, by comparison, very little marketing and placement. So we saw this as a great opportunity to try something new,
using the Internet and social media for marketing.”

The new platform will offer viewers “eight to nine” movie premieres every week or so, Warner says, and by keeping films exclusive to Flix and available on-demand, the company will create a clear distinction between traditional cinema release and VOD platforms like Netflix, Hulu and Google Play.

Warner, who predicts that Flix Premiere will attract “over 2 million” viewers in the first year, reports that the service already has “over 100 movies, with our sweet spot being around the $15 million budget mark.”

Its initial slate includes “2 Jacks” with Sienna Miller, “Café” with Jennifer Love Hewitt and “Little Accidents” with Elizabeth Banks and Josh Lucas.

Popular on Variety

More Film

  • Rounds

    Sarajevo Film Review: 'Rounds'

    Five features (plus a scattering of documentaries) into his career, leading Bulgarian writer-director Stephan Komandarev has resisted cultivating a clear thematic or stylistic throughline to his oeuvre. Yet his latest, the overnight police patchwork “Rounds,” feels surprisingly close to quintessential, pulling as it does plot points, structural models and tonal switches from his previous films [...]

  • Travis Scott Surprises Fans With Netflix

    Travis Scott Surprises Fans With Netflix Documentary Reveal, Pop-Up in Houston

    Travis Scott just revealed his new Netflix documentary in the most organic way possible: a social media post to his 18.5 million followers on Instagram. The photo consisted of him holding a series of VHS tapes, which turns out to be the trailer for his forthcoming documentary on Netflix titled “Look Mom I Can Fly.” [...]

  • Overcomer

    Film Review: 'Overcomer'

    No matter the setting or circumstances, the solution to every dilemma found in Christian Evangelical films is getting closer to God. That certainly holds true with regards to “Overcomer,” the latest bit of bigscreen proselytizing by writer-director-star Alex Kendrick (“War Room,” “Courageous”). The story of a high school basketball coach who’s forced to take over [...]

  • Editorial use only. No book cover

    Inside the Spider-Man Split: Finger-Pointing and Executive Endgames

    Spider-Man’s neighborhood has been decidedly unfriendly this week. A private and contentious battle over the onscreen future of the beloved Marvel superhero has spilled out into the public square over the past few days. After making nice for two wildly successful films, Sony Pictures, which holds the licensing rights to the Marvel character, will go [...]

  • Variety Announces 10 Actors to Watch

    Variety Announces 10 Actors to Watch for 2019

    Variety has announced its 10 Actors to Watch for 2019, an honor the publication has bestowed since 1998. Past honorees include many future Oscar winners and nominees, such as Mahershala Ali, Timothée Chalamet, Viola Davis, Octavia Spencer, Brie Larson, Lupita Nyong’o and Melissa Leo. This year’s honorees will be feted in the Oct. 27 issue of [...]

  • August Maturo

    Film News Roundup: August Maturo to Star in Horror Movie 'Slapface'

    In today’s film news roundup, August Maturo gets a starring role and “Death of Me” and “Fatale” find homes. CASTING “Girl Meets World” star August Maturo has been cast as the lead character in the upcoming indie horror feature, “Slapface.” Maturo will play a boy who deals with the loss of his mother by creating [...]

  • Taron Egerton, Lucy Boynton to Star

    Taron Egerton, Lucy Boynton to Star in Virtual Reality Project 'Glimpse'

    Taron Egerton and Lucy Boynton will star in “Glimpse,” a new virtual reality experience that will be unveiled at the Venice Film Festival. Written and directed by Benjamin Cleary and VR creator Michael O’Connor, “Glimpse” will be entered in the Venice Virtual Reality Interactive showcase. It’s set in the imaginative mind of a heartbroken panda, [...]

More From Our Brands

Access exclusive content