Screenings started at 7:00 p.m. and Lionsgate, the studio behind the $20 million cautionary tale about the dangers of cyber gaming, will expand the film to 2,538 theaters on Wednesday.
“Nerve” is aimed at younger female moviegoers and is trying to get a jump on a competitive weekend. It will face off against two new wide releases, Universal’s “Jason Bourne” and STX Entertainment’s “Bad Moms,” as well as the second weekend of “Star Trek Beyond.”
The latest “Bourne” picture marks Matt Damon’s return to the franchise after nearly a decade-long absence. It is expected to dominate ticket sales, racking up $50 million or higher. “Bad Moms,” a raunchy comedy about a group of mothers who rebel against the pressures to balance work and parenting, is looking like a sleeper hit, and should earn north of $20 million.
In that climate, “Nerve” will have to elbow for attention. It is expected to generate between $12 million to $15 million over its first five days in theaters, a healthy start given its low budget.
The film centers on young people who get sucked up into a digital game of online dares, a series of challenges that grows increasingly more dangerous. Reviews have been respectable, with critics handing “Nerve” a 68% “fresh” rating on Rotten Tomatoes.