BAFTA CEO Amanda Berry on Upcoming Awards Show and Luring Hollywood Stars

Amanda Berry, chief executive of the British Academy of Film and Television Arts, is finalizing preparations for the BAFTA film awards on Feb. 14. Hollywood stars are welcome; the typical British weather for this time of year less so.

What are the key ingredients for a successful awards ceremony?

Ultimately, what we are doing on the night is celebrating the very best work, and the nominations and nominees are key to that. I like to think we are uniquely British in our choices.

How do you make it a good show for TV viewers, who see an edited version?

We aim to produce an event that pays full and proper tribute to the amazing filmmakers in the room, and is still entertaining and accessible to the public at home. Being able to edit as we go — to tighten the whole event — does make it more viewer friendly.

How do you lure Hollywood talent to the show?

Many take part in the 250 events we do every year, so it’s not that we just pop up once a year and ask people to attend. We start working on the next year’s film awards the day after that year’s film awards.

How would you counter any charge that the U.K. industry is neglected?

BAFTA has been international since the first ceremony in 1949. By recognizing everything that is available to see in the U.K., when British films do come through and do well, the spotlight that is shone on them is a lot brighter. We also have six nominees in the British film category — as opposed to five elsewhere, and we changed the way that category was voted for to ensure we were representing the breadth of British filmmaking.

Styling Credit: Makeup and skincare by Shehla Shaikh using Lancôme Shirt and jacket by Burberry

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