You will be redirected back to your article in seconds

Why Marriott Wants to Make Short Films

Hotel group Marriott International’s film production arm is looking to ramp up global content including reality shows and drama series in Asia Pacific following the success of its short films.

Tony Chow, Asia Pacific director of creative and content marketing at Marriott Content Studio, said while short films were initially conceived as a marketing tool for the hotels, it’s hoped that such content can be sold to other platforms.

Since the launch of Marriott Content Studio in 2014, five short films have been produced. Following “Two Bellmen” and “Two Bellmen 2,” which were set in Los Angeles and Dubai respectively, a third installment will travel to Seoul. It stars Jessica Jung, former member of K-pop group Girls’ Generation and actor Ki Hong Lee (“The Maze Runner,” “Unbreakable Kimmy Schmidt”.) It is scheduled to be released in late October on platforms including YouTube, and China’s Youku, as well as Marriott’s in-room channels.

Chow, who picked up a Micro Movie Award from CCTV in Guangzhou, China on August 20 for “Two Bellmen 2,” said that the group will offer hotel packages in Asia tied with the launch of the third installment of “Two Bellmen.” The third installment is about romance and family conflict — a common theme in Asian dramas — revolving around a wedding, which is a significant component of hotel businesses in the region. Chow said that with the soaring popularity of Korean dramas and K-pop in the region, it was logical to set the Asian installment of the series in Seoul. “Two Bellmen 3” – or “Two Bellmen Asia” – has given inspiration for future productions.

Marriott Content Studio also produced “French Kiss” in 2015 and “Business Unusual” this year. Both films had an average 5 million views and were featured at film festivals. “French Kiss” and “Two Bellmen” won silver awards at the 37th Annual Telly Awards this year.

“The shorts really brought in business,” Chow said. A hotel package tied in with the launch of romantic short “French Kiss” delivered revenue of some $500,000. The studio is now also looking at developing unscripted shows. David Beebe, head of Marriott Content Studio, said the studio wants to tap the group’s resources to produce unscripted shows set behind the scenes of new hotel openings. As Asia is a growth area for major hotel chains, the series is certain to include new Asian stories.

Marriott, headquartered in Maryland, U.S., has 19 brands and 4,500 properties in 88 countries. China this week became the final country to approve the proposed merger of the Marriott and Starwood chains. It had already received clearance in 40 other territories.

More Film

  • Johnny Depp

    Johnny Depp's Ex-Lawyers Claim He Owes $350,000

    Johnny Depp was hit with a $350,000 lawsuit on Monday from a law firm that claims he has not paid his bills. Depp retained Buckley LLP in the fall of 2017 to sue his former entertainment law firm, Bloom Hergott LLP, which he accused of pocketing $30 million in fees without a written agreement. Three [...]

  • Keanu Reeves stars as 'John Wick'

    'John Wick 4' Confirmed With a 2021 Release Date

    John Wick will be back in exactly two years and a day. Lionsgate announced Monday that it has scheduled “John Wick 4” for May 21, 2021. The studio made the announcement via a text message to fans: “You have served. You will be of service. John Wick: Chapter 4 is coming – May 21, 2021.” [...]

  • Krysanne Katsoolis Sets Up Viewpark With

    Krysanne Katsoolis Sets Up Viewpark With $200 Million Fund

    Veteran film industry executive Krysanne Katsoolis has launched Viewpark, which will finance, package and release high-end film and TV content. Viewpark has partnered with former Wall Street executive Keith Price’s Obsidian Asset Management to create a multi-million dollar fund for the production and marketing of its slate, Katsoolis told Variety. Obsidian, based in London and [...]

  • Elle FanningChopard Trophee dinner, 72nd Cannes

    Elle Fanning Faints at Cannes Dinner Party

    Elle Fanning, a member of this year’s Cannes jury, had a brief scare Monday night when she fainted at the Chopard Trophee dinner. Festival director Thierry Fremaux had just introduced actor Francois Civil onstage when Fanning, star of “The Beguiled” and “Maleficent,” collapsed and fell off her chair nearby. Fanning was sitting at a table [...]

  • 'Frankie' Review: Ira Sachs' American Version

    Cannes Film Review: 'Frankie'

    As a filmmaker, Ira Sachs, the director of “Love Is Strange,” “Little Men,” and (his masterpiece) “Keep the Lights On,” is like a flower that keeps sprouting new tendrils, growing ever more beautiful and complicated and delicate. His new movie, “Frankie,” may the closest that anyone has come to making an American version of an [...]

  • AMC theater

    AMC Stubs A-List Becomes No. 1 Movie Subscription Service

    AMC Theatres’ Stubs A-List program, which allows customers to see three movies a week for $19.95 a month, has hit 800,000 subscribers. That figure is well ahead of the original projection, announced last June, for 500,000 subscribers by the end of its first year. According to AMC, the program is now the No. 1 moviegoing [...]

More From Our Brands

Access exclusive content