Film and TV facilities group, Pinewood Studios has opened a Beijing representative office. It is to be headed by Amanda Halliday, who becomes senior VP, Pinewood China.

The move comes in response to a growing demand in the flourishing Chinese film industry, for Pinewood’s services in the fields of studio design and build, production services including post production, content development, marine services, education and training, the company said.

“Pinewood has been working in China for a number of years and we have forged some strong relationships with film companies, content producers and games developers.  A permanent presence in China is a key strategic element of Pinewood’s overall international strategy,” said Andrew M. Smith, president, Pinewood China.

Pinewood already provides consultancy services to a number of leading Chinese film companies and is advising the Wanda Group on the design and construction of the Qingdao Oriental Movie Metropolis, a film facility and studio complex comprising 45 stages and scheduled to open in 2017.  Recently, Pinewood’s post production sound team provided post-production services to Chinese clients including Tencent Games and Disneynature/Shanghai Media Group.

Halliday joined Pinewood in 2014 having previously worked in film and theatre in Beijing.