The film grossed over $390 million after a release in July, marginally exceeding the unprecedented success of “Fast & Furious 7.”
FilmRise acquired the rights in September from Hong Kong-based Edko Films, which was lead producer and international sales agent.
FilmRise and Asia Releasing say they are targeting both the Asian-American and Western audiences in North America by releasing both the original Chinese version with English subtitles and also a new English dubbed version.
“We have carefully edited the English language version to be the equivalent of a PG rating, and we believe North American kids and their parents will embrace the film in the same way as Chinese audiences have,” said Danny Fisher, CEO of FilmRise.
The film is a hybrid of live action and CGI, written and directed by Raman Hui, one of the key creators of the “Shrek” franchise and made on a budget of some $50 million.
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Its human cast included Hong Kong and Chinese actors including Bai Baihe, Jiang Wu, Eric Tsang, Elaine Jin, Tang Wei and Sandra Ng.
“Chinese audiences in North America will for the first time be able to see this film on the big screen in 3D in its original language,” said Milt Barlow founder and CEO of Asia Releasing.
FilmRise recently raised some $25 million to power up its acquisitions and licensing. It has over 6,000 titles, including the documentary “Back in Time,” “Hank and Asha,” “Years of Living Dangerously” and “Forensic Files.” Films are in release digitally on Amazon Prime, iTunes, Netflix Instant Watch, Hulu, VUDU, Xbox, Sony PlayStation, Crackle, Fandor, and on DVD and BluRay on Amazon and over 200 online retailers.
Los Angeles-based Asia Releasing acquires and sub-distributes Asian and Chinese titles in North America, Australia and New Zealand. In the past year it has released Chinese movies including “Pancake Man,” “The Left Ear,” and “Our Times.”