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IFFAM: Korea’s CJ Pushes Vietnam Productions as ‘Housemaid’ Debuts

The Housemaid,” Korean giant CJ Entertainment’s co-production with Vietnam, will receive international premiere at the first International Film Festival & Awards Macau on Dec. 10.

Directed by young Vietnamese filmmaker Derek Nguyen (“The Potential Wives of Norman Mao”,) the horror thriller film evolves around secrets of a malevolent mansion that a young housemaid encounters in French-ruled Vietnam. Opening in theaters in Vietnam in September, the film earned a total of $1.56 million during its run. It is currently the third highest-grossing horror movie in Vietnam, where comedy films are particularly strong in box office.

The Vietnamese box office has been growing rapidly. With its related exhibition company CJ-CGV a top theaters operator in Vietnam, CJ Entertainment has also increasingly pushed into Vietnamese distribution and production.

CJ Entertainment’s previous local productions include “Let Hoi Decide,” which became the biggest local title of all time in Vietnam, and “Sweet 20,” a hit Vietnamese remake of the company’s Korean body swap comedy “Miss Granny.”

Following the international premiere of “Housemaid” in Macau, the company’s upcoming Vietnamese production “Saigon Bodyguards” is set for a Dec. 16 release in Vietnam. Directed by Ochiai Ken (“Ninja the Monster”), the action thriller sees the story of Saigon’s top bodyguards who get into trouble as a wealthy entrepreneur’s son, who they’re hired to guard, is kidnapped. Ho Thai Hoa, star actor from smash hit “Hoi,” plays the lead role in the movie.

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