Paramount Pictures has announced a joint venture with Huahua Media and Shanghai Film Group on their upcoming Tom Cruise pic “Jack Reacher: Never Go Back.”

In addition to its investment, the Huahua/SFG venture will act as the lead China marketing partner for the film along with Paramount China, with the goal of building off of the first film’s box office success in China.

Huahua had most recently partnered with Paramount on “Star Trek Beyond” in China as well. “Star Trek Beyond” has generated $62 million in box office since its Sept. 2 release, with Huahua playing a major part in its investment in and promotion of the film in China.

“We are excited that its team – and that of Shanghai Film Group – has come aboard as we release ‘Jack Reacher: Never Go Back’ around the world,” said Brad Grey, Chairman and CEO of Paramount Pictures.

Huahua Media has been rapidly amassing resources across marketing sectors and in VR, theaters, VOD, marketplaces and outdoor amusements. It has been actively investing in IP with international production partners from the U.S., U.K. and France, and plans to expand these initiatives.