×

Indian Multiplex Leader PVR Expands 4DX Rollout

PVR Cinemas, India’s largest cinema exhibition company, is to install Korea’s 4DX motion and olfactory technology to ten of its multiplexes.

The deal is an extension of an existing agreement between PVR and CJ 4Dplex, part of CJ-CGV. The deal was announced last week on the sidelines of the CineAsia convention in Hong Kong.

4DX offers an experience that is not only impossible to replicate at home, but also enhances the overall viewing experience. With more global exposure, the expectations of audiences are increasing as they look for added experiences that supplement the on-screen viewing. PVR, being an innovator in the cinema exhibition space in India, aims to fulfill this expectation by aligning itself with the world leaders in motion picture technology,” said Ajay Bijli, Ajay Bijli, PVR’s chairman & MD.

PVR cinemas currently have a total count of 557 screens at 121 properties in 48 cities. The company first installed 4DX in one of its complexes in New Delhi. The new roll-out includes PVR’s highest grossing theaters in prime in Bangalore and Mumbai.

More Film

  • Brand Storytelling 2020 Sundance

    Sundance 2020: Brand Storytelling Lineup Set for 5th Annual Media and Marketing Event

    Brand Storytelling is returning to Park City this year to host its fifth annual media and marketing event at the Sundance Film Festival, with a lineup of keynotes, panels, screenings, music performances and more. Launched in 2016, the company’s “festival within a festival” at Sundance will again bring together execs from major brands with media [...]

  • Terry Jones, Director of Monty Python

    Terry Jones, Co-Founder of Monty Python, Dies at 77

    Terry Jones, co-founder of Monty Python, died Wednesday. Jones died after a long struggle with dementia. He was 77 years old. Jones was instrumental in creating the wacky, absurdist style of comedy that Monty Python made famous in the 1970s and directed two of the English comedy group’s most successful films, “Monty Python and the Holy [...]

  • Legion M Launches Film Scout Mobile

    Film News Roundup: Legion M Launches Film Scout Mobile App at Sundance

    In today’s film news roundup, Legion M is launching its Film Scout mobile app, the first round of Oscar presenters are unveiled, Verve is expanding its book-to-screen business, “Gladiator” producer David Franzoni boards an American Indian project, and XYZ announces promotions. SUNDANCE LAUNCH Fan-owned Legion M is launching its Film Scout mobile app at this [...]

  • Writers vs Agents Packaging War WGA

    APA Reaches Deal With Writers Guild of America

    APA has reached a deal with the Writers Guild of America, ending a nine-month standoff over allowing the agency to represent guild members. The full-service agency made the announcement Tuesday, four days after the Gersh agency signed a similar deal with the WGA. It’s the sixth mid-size agency to accede to the WGA’s bans on [...]

  • UTA Sundance

    UTA Marketing Ups Sundance Game With Private Residence, Programming

    Talent agency hospitality is a mainstay at the Sundance film Festival, be it in swanky lounges on Park City’s Main Street or private chalets in nearby Deer Valley. United Talent Agency, whose talent roster and independent film group always come in force each year, typically throws a brunch for friends and press — but will [...]

  • Joel Silver

    Silver Pictures Settles with Family of Assistant Who Died on Bora Bora Trip

    Silver Pictures has reached a confidential settlement with the family of Carmel Musgrove, the assistant to Joel Silver who was found dead in a Bora Bora lagoon in 2015. Musgrove’s family filed a wrongful death suit in 2017, alleging that she had been overworked and furnished with drugs and alcohol during the trip. The family [...]

More From Our Brands

Access exclusive content