In Hollywood to promote the second annual Indywood Film Carnival, filmmaker Sohan Roy S.K., CEO of Dubai-based Aries Group, brought a wide-ranging delegation.

Promoted as “the largest celebration of film ever produced in India,” the event will include the All Lights India Intl. Film Festival, the Indywood Film Market, conferences, panel discussions and workshops. The carnival, supported by the state government of Telangana and patronized by the chief minister of the state K. Chandrashekar Rao, will be held Sept. 24-27 at Ramoji Film City.

In a press conference held at the Beverly Wilshire Hotel that featured Satish Chandran, executive VP of Aries Group; John Dohm, senior VP, operations, finance and IT, RealD; and Greg Agostinelli, vice president, Epica, Los Angeles, Roy also introduced the Indywood Project.

The Indywood Project consists of 100 targeted goals including: revamping existing theaters and studios, anti-piracy drives and a tax reduction at 10 select shooting locations. The $10 billion project is driven by 2,000 corporate firms and Indian billionaires, and aims to integrate and revamp the Indian film industry over next five years. The revitalization of the film industry includes the launch of 10,000 4K multiplex screens, development of film studios, the creation of state-of- the-art animation and visual effects facilities, and film schools.

Launched last year All Lights India Intl. Film Festival featured world premieres of films representing more than 100 countries, and the Indywood Film Market, for international films seeking access to the Indian market and Indian films seeking global distribution.

“Young people are the gateway,” Roy said. “Focusing on the next generation will change the mindset of the filmmaking community.”

Pictured: Sohan Roy S.K., left, with guests.