The 14th Hong Kong – Asia Film Financing Forum (HAF) looks set to be one of the strongest ever editions of the annual project market.

The event is organized by the Hong Kong International Film Festival and runs March 14-16, concurrently with the first three days of film and TV rights market FilMart, and is a component of Entertainment Expo.

Directors presenting new projects include Wang Bing, Pema Tseden, Sonthar Gyal from China, Adam Wong from Hong Kong, Thailand’s Rooth Tang, Taiwan’s Tom Lee and the Philippines’ Lav Diaz, whose “A Lullaby to the Sorrowful Mystery” appears next month in competition in Berlin.

Noted producers pitching projects include Isabelle Glachant and Shozo Ichiyama. Actress-director-producer Sylvia Chang is pitching “Lieutenant Yi,” the first time feature directing effort by celebrated Taiwanese actress Rene Liu.

They are joined by actor-director Doze Niu who is producing Huang Zi’s “From Black And White To Shades of Grey,” director Ning Hao, set as producer of Wen Muye’s “Dying to Survive,” and director Gao Qunshu, producing Xu Wen’s “Golden Whale.”

The event will this year offer two new prizes to the best projects: the Artention Films Award, a cash award of US$6,500 (HK$50,000) and an offer of priority entry to the Artention Film Incubator in Shenzhen, China; and the Wutianming Post Production Award, an in-kind award of post-production services worth US$45,000 (RMB300,000), offered by the China Film Foundation – Wutianming Fund For Young Talents.

The three finalists for the adjacent HAF/Fox Chinese Film Development Award are: Jong Yu’s drama “Brothers;” Hong Kong film “Coarse Tea, Plain Rice,” by Ceung Suk-yee: and “Man-Made Citizen,” directed by Li Yang. The winner of the award will receive a cash prize of HK$100,000 and a development contract with Fox.

HAF organizers reported that they received a record 350 project submissions.