×
You will be redirected back to your article in seconds

CJ Entertainment and Major Cineplex Seal Thailand Joint Production Pact

South Korea’s CJ Entertainment and Thailand’s Major Cineplex have set up a joint venture to produce a slate of movies for the Thai and Southeast Asian markets.

The new CJ Major Entertainment will be 51% owned by CJ and 49% controlled by Major. It starts with initial capital of $2.8 million (THB100 million).

The new company will produce 15-20 movies, each with an average budget of THB50 million ($1.4 million) over the next five years.

The first film to receive the green light is a Thai remake of CJ’s hit “Miss Granny,” which is expected to star Davika Hoorne, the female lead from 2013 smash hit “Pee Mak Phrakanong” and 2015 breakout “Freelance.”

The deal is the formalization of an agreement in principle struck by the two companies at the end of May last year.

Both groups are exhibition market leaders in their home territories and are expanding across borders in Asia – both in exhibition and increasingly in distribution and production.

CJ’s CJ-CGV operates cinemas in China, Indonesia (as CGV Blitz) and in Vietnam. It has a production joint venture in Japan, a wholly owned subsidiary in China and has produced movies in Vietnam, Indonesia and Thailand. Major Cineplex has 92 cinema complexes in Thailand with a total of 600 screens. It has a further seven screens in Cambodia and five in Laos.

CJ sees involvement in local production around Asia as a means of involving and growing theatrical audiences, and as a door for Korean content – either as theatrical releases or as remakes.

Major’s chairman and CEO Vichya Poolvaraluk makes a similar case in support of his group’s growing production drive. Thai films are popular in the Cambodia, Laos, Vietnam and Myanmar region where Major is expanding its presence as an exhibitor.

M Pictures, Major’s Thailand production operation, told Variety that at the recent FilMart in Hong Kong it struck sales deals for its upcoming horror thriller “Take Me Home” with PT Inter SolusIndo for Indonesia, with Westec Media for Cambodia, with DD Content for Vietnam and Myanmar and with Suraya Filma Production and Distribution for Malaysia, Singapore, the Philippines and Brunei.

More Film

  • Miramax Developing 'I Won't Be Home

    Film News Roundup: Miramax Developing 'I Won't Be Home for Christmas'

    In today’s film news roundup, “I Won’t Be Home for Christmas” is in the works, the NFL has made a documentary about female team owners and D Street Pictures has signed Kenny Gage and Devon Downs to direct the dance feature “Move.” HOLIDAY PROJECT Miramax has acquired film rights to Lauren Iungerich’s holiday-themed screenplay “I [...]

  • Michael B. Jordan arrives at the

    Michael B. Jordan to Star in Warner Bros.' 'Methuselah' Movie

    Michael B. Jordan will produce and star in a “Methuselah” movie for Warner Bros., based on the Biblical story of a man who lived to be 969 years old. Jordan will produce through his Outlier Society production company along with Heyday’s David Heyman and Jeffrey Clifford. Warner Bros. has been developing the project for many [...]

  • Davids Chief Piera Detassis on Revamping

    Davids Chief Piera Detassis on Revamping Italy's Top Film Awards

    Piera Detassis recently became the first woman to head the David di Donatello Awards, Italy’s equivalent of the Oscars. Since then she’s been busy overhauling the inner workings of the prizes that will be awarded on Wednesday. Detassis, also the editor of Italian film publication Ciak, spoke exclusively to Variety about the challenges she’s faced [...]

  • Matteo Garrone's 'Dogman' Leads Davids Awards

    Matteo Garrone's 'Dogman' Leads Davids Awards Race

    With 15 nominations Matteo Garrone’s “Dogman” leads the pack of contenders for Italy’s David di Donatello Awards in a watershed year for the country’s top film nods that sees highbrow auteur titles reaping most of the David love just as local box-office grosses hit an all-time low. Garrone’s gritty revenge drama is followed closely with [...]

  • steven spielberg Apple TV Plus

    Steven Spielberg's Apple Appearance Riles Up Social Media: 'Big Old Mixed Message'

    Many Hollywood heavyweights flocked to Apple’s Cupertino, Calif. headquarters to help reveal the tech giant’s revamped steaming service Apple TV+ on Monday — but one such legend was so polarizing he became a national trending topic on Twitter for simply showing his face. Steven Spielberg was the first to appear in a dramatic short film [...]

  • Michael Lynne

    Former New Line Co-Chairman Michael Lynne Dies at 77

    Michael Lynne, the former co-chairman of New Line Cinema who played a key role in shepherding “The Lord of the Rings” trilogy, has died at his New York home. He was 77. Lynne’s death was confirmed Monday by longtime business partner Robert Shaye, who told Variety that Lynne’s family had informed him of Lynne’s passing [...]

  • Marisa Liston

    Sony Veteran Marisa Liston to Lead Lionsgate Movie Publicity

    Lionsgate has named Sony Pictures veteran executive Marisa Liston to lead all feature film and motion picture group publicity and communications strategy. Liston, who departed Sony in late 2018 after 17 years, has been assigned the newly created title of head of global earned media and communications. She will oversee domestic and international feature film [...]

More From Our Brands

Access exclusive content