Chinese animation film “Foodiverse” will get an international launch this week in Cannes through Australia-based sales agent Odin’s Eye Entertainment.

The 3D film, which is currently in production, is set in the world of foodies. It pits traditional foods against those elements intent on eliminating flavour and fun from the kitchen, and results in a madcap interplanetary chase.

“Foodiverse” is written and directed by animation veteran Liaoyu Chen and produced by Chinese-based Beijing Phenom Films, The Gate Studio, United Entertainment Partners, Exchange and Joyspoon.

Sydney-based Odin’s Eye will handle all rights outside mainland China and screen footage in the Cannes Market. It has pre-sold rights in the Philippines to Captive Entertainment and in ex-Yugoslavia to Dexin Film.

“’Foodiverse’ is a compelling and exciting concept to add to our growing animation lineup. The licence and merchandise potential is particularly exciting” said OEE’s founder and CEO Michael Favelle.

While a Chinese release date is yet to be announced, Foodiverse is set for completion in the second quarter of 2017.

Odin’s Eye is also handling sales for the animated titles “Bad Cat,” “Kikoriki: Legend Of The Golden Dragon,” and “Throne of Elves.”