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China Box Office: ‘Warcraft’ Dominates Unusual Holiday Weekend

Warcraft” dominated the Chinese box office ahead of three other Hollywood titles over an unusual holiday weekend.

The film was released Wednesday (June 8) in a crowded period for imported titles and ahead of the ‘Dragon Boat Holiday,’ normally a minor public holiday. Having performed strongly on its opening two days, “Warcraft” dominated the weekend proper with market share figures which jumped to 73% on both Saturday and Sunday.

The film grossed $32.9 million on Friday, $20.74 million on Saturday and $10.9 million on Sunday, giving a $64.5 million score for the Friday to Sunday weekend. (Those daily numbers compare with the film’s weaker $24.4 million total for the three day weekend in North America.)

In second place “X-Men: Apocalypse” earned $12.3 million (for a 10 day cumulative of $98.2 million), ahead of “The Angry Birds Movie” on $3.03 million (and a 17 day cumulative of $77.3 million) and “Alice Through The Looking Glass” with $2.93 million (and a cumulative of $56.0 million.)

The Sunday totals were sharply down for all titles, reflecting an unusual Chinese system where Sunday becomes a normal working day if the public holiday falls on a Thursday and people generally take the Friday as a rest day.

After five days, the Chinese cumulative for “Warcraft” stood at $156 million. Legendary claimed that as the biggest weekend ever for an international film in China, overtaking the score by “Avengers: Age of Ultron” and becoming the fastest imported film to exceed RMB1 billion. It achieved that in 114 hours, compared to the 120 hours needed for “Fast & Furious 7” last year.

Lower chart positions were truly minor, with no other title exceeding $1 million over the weekend. Two new openers, the animated comedy “Toys War” and romance “Our Graduation” earned $630,000 and $260,000 respectively.

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