Though he spent considerable effort and, no doubt, beaucoup bucks to custom design and build an ultra-luxe retreat on more than 7.3 hilltop acres near Hanalei on the knock-your-sock-off scenic North Shore of Kauai, Mike Fleiss, the mastermind behind the juggernaut “Bachelor” and “Bachelorette” reality franchises, has hoisted his brand spanking new, never-lived-in Hawaiian hideaway on the market at $12.85 million.

Privately situated down a long, gated drive and set behind a locale-appropriate lava-rock wall, the 5,000-square-foot residence, listed with Neal Norman at Hawaii Life, marries understated and decidedly minimalist aesthetics with Polynesian resort-style architecture and premium-quality materials. The main house — divided into two sections linked by a wooden bridge that spans the 100-foot-long infinity-edge swimming pool — provides five bedrooms and 4.5 bathrooms, while a separate, one-bedroom and one-bathroom guesthouse also can accommodate an on-site caretaker. Airy, open-plan living spaces with theatrically vaulted ceilings spill out through immense stretches of of floor-to-ceiling glass sliders to roomy decks and a variety of outdoor living spaces that include a poolside palapa. The property’s elevated perch provides panoramic coastline views from reef-protected Anini Beach to the Kilauea lighthouse, and a private footpath winds down to an unspoiled beach.

Over the past few years, the real estate-loving reality TV heavyweight has become a property gossip column staple. In late 2013, he sold a bluff-top residence in Malibu’s Point Dume for $8.94 million to snowboarder Shaun White, and earlier this year, after a nasty, tabloid-tracked legal wrangle with neighbor David Charvet — and right about the same time he laid out $13.85 million for another bluff-top spread in the Point Dume area — he privately off-loaded a 2.5-acre compound in Malibu’s Serra Retreat (previously owned by Mel Gibson) for a few long-stemmed and romantically clichéd roses more than $11.6 million.

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listing photos: Damon Moss for Hawaii Life