YouTube Brings Red Subscription to YouTube Kids App

YouTube’s paid subscription service now also works with the YouTube Kids app: YouTube Red subscribers are now able to watch videos commercial-free and download them for offline viewing with the YouTube Kids app, the Google-owned service announced Wednesday.

Paying YouTube users will also be able to listen to background music playing in the Kids app while utilizing other apps, according to the announcement.

YouTube first launched its Kids app in early 2015 as a way for younger viewers to enjoy a more curated YouTube experience. The app comes with some parental controls, including a watch timer to set viewing limits for the little ones. In the next couple of months, YouTube wants to bring additional filtering features to the app, giving parents more say over which kind of content their kids are allowed to watch.

Kids content has long been a major driver of online video viewing, and many of the leading services have tried to accommodate younger viewers with not just content, but also dedicated web and app interfaces. Netflix for example launched a kids section within its app years ago.

However, YouTube’s Kids app has not just garnered praise. Advocates filed a complaint with the FTC last fall to complain about ads for candy and fast food within the app.

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