×
You will be redirected back to your article in seconds

YouTube Will Let Copyright-Disputed Videos Keep Earning Ad Revenue While Claims Are Pending

YouTube, in a move to appease creators aggravated by bogus copyright claims, is adopting a new policy for its Content ID system that will let videos continue to generate ad revenue while ownership disputes are evaluated.

“Currently videos that are claimed and disputed don’t earn revenue for anyone, which is an especially frustrating experience for creators if that claim ends up being incorrect while a video racks up views in its first few days,” David Rosenstein, YouTube’s Content ID group product manager, said in announcing the change.

YouTube said the new solution will roll out over the next few months.

Under the revised policy, when both a creator and someone making a copyright claim choose to monetize a video, YouTube will continue to run ads on the video in question. Once the Content ID claim or dispute is resolved, YouTube will then pay that revenue to the appropriate party.

“We strongly believe in fair use and believe that this improvement to Content ID will make a real difference,” Rosenstein said. He noted that YouTube remains “the only platform where anyone with an idea and a camera can turn their videos into full-time jobs.”

The move comes as Facebook earlier this month opened up its Rights Manager tool for flagging unauthorized videos on the social service to more publishers. However, unlike YouTube Content ID, Facebook’s system doesn’t let rights holders claim user-uploaded content and then continue to make money on it.

Content ID claims are disputed less than 1% of the time, according to Rosenstein. Still, the Google-owned service has now established a dedicated team to ensure Content ID tools are being used in accordance with its guidelines. The team also is tasked with restricting feature access or terminating a partner’s access to Content ID if they discovery repeated abuse of the system.

In the past year, YouTube’s Content ID team has resolved “millions” of invalid claims and acted on “millions more” before they affected creators, according to Rosenstein.

As of July 2015, more than 8,000 partners were using Content ID, including major TV networks, movie studios and record labels, according to YouTube. It also had more than 35 million active reference files in the Content ID database.

More Digital

  • Nancy Pelosi

    Facebook on Defensive Over Fake Pelosi Video

    Facebook faced growing criticism this week over its decision not to remove a video that was doctored to suggest that House Speaker Nancy Pelosi was intoxicated during a recent public event. The video, which has been viewed more than 2.5 million times, had been slowed down notably, giving the impression that Pelosi was slurring her [...]

  • Little-Black-Mirror-Maia-Mitchell

    Netflix Launching 'Little Black Mirror' Video Series Starring Maia Mitchell, Lele Pons, Rudy Mancuso, Juanpa Zurita and More

    To promote next month’s premiere of “Black Mirror” season 5, Netflix is launching a short video series — “Little Black Mirror,” with a cast that includes an ensemble of Latinx social-media stars. The three “mini-stories,” aimed at Spanish-speaking audiences, are inspired by the tech-dystopian universe of Charlie Brooker and Annabel Jones’ anthology series. “Little Black [...]

  • Twitter

    Twitter Permanently Bans Anti-Trump Krassenstein Brothers, Who Deny They Broke Platform's Rules

    Twitter permanently suspended the accounts of Ed and Brian Krassenstein — progressive political activists famous for trolling Donald Trump and his supporters — with the company alleging the brothers used bogus accounts to amplify their reach on the platform. “The Twitter Rules apply to everyone,” a Twitter rep said in a statement. “Operating multiple fake [...]

  • Snapchat

    Snap in Talks to License Music to Let Snapchat Users Embed Songs in Posts

    Snap wants to up Snapchat’s music game. The company has been in negotiations with music companies including the big three — Sony Music Entertainment, Universal Music Group and Warner Music Group — to license song catalogs for the Snapchat app, according to two industry sources familiar with the talks, confirming a Wall Street Journal report. [...]

  • T-mobile - Netflix - John Legere

    T-Mobile Passes Netflix Price Hike Through to Subscribers

    T-Mobile is getting ready to raise prices for subscribers who have taken advantage of its “Netflix On Us” promotion: The mobile carrier will begin charging existing customers who have participated in the promotion an additional $2 per month to account for Netflix’s recent price increase. Consumers will see their bill go up starting on 6/2. [...]

  • Oona King

    Snap Hires Google Exec Oona King as First VP of Diversity and Inclusion

    Snap continues to fill out the ranks of its revamped leadership team: The Snapchat parent tapped Oona King, most recently Google’s director of diversity strategy and a former member of British Parliament with the Labour Party, as its first VP of diversity and inclusion. King, who starts at Snap on June 11, is also the [...]

  • Chrissy Teigen

    Chrissy Teigen to Rule Over Small-Claims 'Chrissy's Court' in Show for Jeffrey Katzenberg's Quibi

    Chrissy Teigen is going full-on “Judge Judy” in a reality show ordered by Quibi, the mobile-video subscription start-up venture founded by Jeffrey Katzenberg. In each episode of “Chrissy’s Court,” the model-influencer will reign as the “judge” over one small-claims case. Like the reality TV shows it’s patterned after, the plaintiffs, defendants, and disputes are real [...]

More From Our Brands

Access exclusive content