×
You will be redirected back to your article in seconds

Immersive Horror: YouTube, Blumhouse Team With 100 Creators to Create Scary VR Videos for Halloween

YouTube is again inviting top creators from around the world to create horror videos at its YouTube Spaces studios for Halloween — and this year, it’s adding a virtual-reality twist.

The Google-owned video giant is working with some 100 creators, who over the next several weeks will produce terror-inducing VR videos for their YouTube channels in a partnership with Jason Blum’s Blumhouse Productions, the studio behind genre films including “The Purge,” “Ouija,” “Insidious” and “Paranormal Activity.”

YouTubers including Markiplier, PrankVsPrank, Furious Pete, Vitalyzdtv and KrazyRayRay will be part of the scare-fest. The videos are slated to go live between Oct. 20 and Halloween, on the YouTube Spaces page and on the channels of the participating creators.

The videos will be shot using Google’s Jump camera rigs at YouTube Spaces in Los Angeles, London, Tokyo, Berlin, Toronto and New York. Additionally, creators from YouTube Spaces in Paris and Sao Paulo will send select creators to shoot at YouTube Space LA.

All of the four-walled 360-degree sets at YouTube Spaces resemble a hotel room — dubbed “Room 301” — inspired by Blumhouse’s aesthetic and designed in the style of the cities where the productions are taking place. (YouTube Space LA’s Room 301 set is pictured above.) Inside joke: 301 is the notorious view-count number that videos previously paused on as YouTube’s systems verified authenticity of views. CryptTV, a digital horror network that has a strategic partnership with Blumhouse, also is serving as a production adviser.

It’s the fourth year running that YouTube has partnered with Hollywood horror-meisters for Halloween content. The goal: to promote YouTube Spaces as resources for its homegrown talent and expose them to well-known filmmakers and producers (as it did in partnership with Warner Bros. to promote David F. Sandberg’s “Lights Out” horror pic this summer). Previous partners for YouTube Spaces’ horror program included Guillermo del Toro and Legendary Entertainment; Skybound Entertainment, creators of “The Walking Dead”; and the Stan Winston School of Character Arts.

“Our company loves telling scary stories on all platforms so we are excited to partner with YouTube to find out what scares its incredible community the most,” Jason Blum said in a statement. “The most frightening places are actually the ones where you feel safe and secure so it will be a lot of fun to experiment with the eerie hotel rooms YouTube built and see what happens when we turn the camera around on their creators.”

In addition to the individual projects, YouTube Space LA will host to a “mega-collab” video with more than 20 top creators directed by PrankVsPrank’s Jesse Wellens in conjunction with the Big Picture Co., a production company that specializes in VR and 360-degree videos. The collab will serve as the origin story for the global narrative, showing creators receiving a key to Room 301 — which will lead them to experience their worst fears.

YouTubers on tap for the mega-collab include Markiplier, Vitalyzdtv, Galo Frito, Furious Pete, Luba, KrazyRayRay, Seb La Frite, Coby Persin, PC Siqueira, Josh Paler Lin, The Gabbie Show, Jovem Nerd, Hopsin, TechnoBuffalo, Chachi Gonzales, KarenO, Jay & Arya, Rolê Gourmet, LaToyaForever, and Fischer’s.

More Digital

  • Streaming Powers U.S. Latin Music Market

    Streaming Powers U.S. Latin Music Market to 18% Growth

    The U.S. Latin music business experienced its second year of double-digit growth in 2018, driven almost entirely by streaming, according to the RIAA’s year-end report. The Latin market grew 18% in 2018 to $413 million, driven by a nearly 50% growth in revenues from paid subscriptions, the report says. Streaming formats made up a whopping [...]

  • Editorial use only. No book cover

    Entertainment One, Universal to Partner on Home Entertainment

    Entertainment One and Universal Pictures Home Entertainment have signed a multi-year, multi-territory distribution agreement. UPHE will serve as the home entertainment distributor of eOne’s offerings across both physical and digital formats. The pact covers film, television, and select family content and includes all sales, marketing, and distribution, spanning the U.S., Canada, U.K., Germany, Spain, Australia, [...]

  • 'Darkwood' Delivers Surreal Horror to Nintendo

    'Darkwood' Delivers Surreal Horror to Nintendo Switch

    “Darkwood” is the sort of game you might not expect to find on the Nintendo Switch: It’s dark, violent, and immensely unsettling. But the top-down survival horror title is also an excellent fit for the platform, the sort of evocative experience that a player can methodically pick at in short stints, or sink into for [...]

  • MLB All-Star Game

    T-Mobile’s MLB.tv Subscription Giveaway Available Now

    T-Mobile is once again giving its customers free access to MLB.tv, Major League Baseball’s streaming service. The telco began giving away access to the streaming service Tuesday; anyone interested in signing up has until April 1 to do so. MLB.tv allows subscribers to stream regular season games on mobile and TV connected devices, and is [...]

  • The Federal Trade Commission building in

    FTC to Examine Privacy Practices of Major Internet Providers

    WASHINGTON — The Federal Trade Commission said it is launching an examination of the privacy practices of major internet providers including AT&T, Verizon, and Comcast to study how they use consumer information. Capitol Hill lawmakers have been giving added scrutiny to the tech industry’s use of consumer data for more than a year, but much [...]

  • Jessica Rodriguez Strictly Business Podcast

    Listen: Univision's Jessica Rodriguez on Shaking Up a Traditional TV Brand

    With new leadership in place at Univision, the network is evolving in ways its fast-growing Hispanic audience in the U.S. might find surprising. Look no further than the broadcaster’s primetime schedule, according to Jessica Rodriguez, CMO of Univision Communications and president/COO of Univision Networks, who relied on audience research to shake up traditional notions of [...]

  • Electronic Arts Logo

    EA Laying Off 350 People, About 4% of Staff

    Electronic Arts is laying off about 350 of its 9,000-person staff, CEO Andrew Wilson announced in a blog post on its website Tuesday. In the brief, open letter, Wilson noted that the move was made to “address our challenges and prepare for the opportunities ahead,” and to “better deliver on our commitments, refine our organization [...]

More From Our Brands

Access exclusive content