You will be redirected back to your article in seconds

Media Company Young Hollywood Announces New Division

Millennial media brand Young Hollywood announced on Friday the launch of its new division, Younger Hollywood.

The branch will focus on engaging its younger audience by creating content designed specifically for what the next generation desires. Younger Hollywood will leverage Young Hollywood’s existing footprint on online and social platforms — like musical.ly, Snapchat, and Instagram — by connecting younger audiences directly with their favorite stars. It will also look for emerging talent on such platforms, which continue to quickly rise and evolve.

Younger Hollywood will create new series that directly speak to this highly-engaged audience, while also featuring behind-the-scenes interviews and set tours with both traditional and social stars, giving audiences a whole new perspective on how their favorite shows are made, and offering exclusive content with talent from Young Hollywood’s studio.

“Young Hollywood prides itself on being connected with our audience and understanding what they’re looking for” said RJ Williams, Founder and CEO of Young Hollywood. This brand extension marks our next phase of growth as we plan to maximize the value of our content creation through the rollout of multiple verticals in the coming months.”

Tracy Behr, VP of Marketing & Brand Strategy at Young Hollywood, is spearheading the content for Younger Hollywood.

In addition to launching the new division, Robert Sorkin has been brought in to become head of business development at Young Hollywood to help oversee the brand’s expansion. Younger Hollywood is the first of many channels being planned that will be rolled out through the rest of the year.

Young Hollywood has already launched a series on musical.ly which is garnering over 1,300,000 views and over 40 million likes on a single live broadcast. They will also debut “Flashback Live,” which will give fans a behind-the-scenes recap of everything that happens during Young Hollywood’s live broadcasts and feature special call-outs for fans who were active participants in the live broadcast itself.

You can find the website here http://youngerhollywood.com/

More Digital

  • JUMP camera

    Google Is Shutting Down Its Jump VR Video Program

    Google will shut down Jump, its cloud-based video stitching service, this summer. The company emailed creators Friday afternoon to tell them that Jump would be shuttered on June 28, and detailed plans for the shut-down on its website as well. In its email, Google justified the closure of Jump with the emergence of new video [...]

  • Relix Live Music Conference

    Relix Live Music Conference Puts Spotlight on Gender Parity, Privacy

    The third annual Relix Live Music Conference took place at New York’s Brooklyn Bowl earlier this week. The two-day confab, which featured panels and Q&As by executives from such companies as Live Nation, Q Prime, SiriusXM, Bowery Presents, Glassnote Music, Shorefire Media and Splice, among many others, offered a fascinating and honest look at the [...]

  • Spotify Tests 'Car Thing' Audio Adapter

    Spotify Starts Testing In-Car Hardware

    Spotify is carefully taking a first step into the consumer hardware space: The company has begun to test a new in-car device that lets users access music and podcasts with voice commands, it revealed in a blog post Friday morning. “Car Thing,” as the device is being called for now, is only being tested in [...]

  • Hannah-Hart-BuzzFeed-Tasty-Edible-History

    BuzzFeed's Tasty Taps Hannah Hart for Food-History Show on Facebook Watch

    YouTube star and food fanatic Hannah Hart is combining her passions for cuisine and history in a new series for BuzzFeed’s Tasty on Facebook Watch. The eight-episode show, “Edible History,” premieres Sunday, May 19, at 8 a.m PT, on BuzzFeed’s Tasty Presents show page on Facebook Watch, with episodes released weekly. In each episode (7-12 [...]

  • YouTube Music

    Songza Co-Founders Have Left YouTube Music Ahead of Google Play Music Shut-Down

    The three co-founders of Songza, a music curation startup acquired by Google in  2014, have left YouTube Music, Variety has learned. Former Songza CEO Elias Roman, former chief product officer Elliott Breece and former chief operating officer Peter Asbill all quietly transitioned to new positions at Google’s startup incubator Area 120 in March. A YouTube [...]

More From Our Brands

Access exclusive content