Blue Ribbon Content, Warner Bros.’ short-form digital studio, is producing scripted comedy series “Now We’re Talking” in conjunction with LeBron JamesUninterrupted sports-entertainment network for Verizon’s Go90 mobile-video service.

The series is created, executive produced by and stars Tommy Dewey (“Casual,” “The Mindy Project”) and Tug Coker (“The Office,” Broadway’s “Magic/Bird”). “Now We’re Talking” also is slated to feature pro athletes and sports broadcasters in a variety of guest-star and cameo roles. Blue Ribbon is starting production on the seven-episode season this week in L.A., with the show slated to debut exclusively on Go90 in the spring.

The project comes on the heels of Warner Bros. Entertainment and Time Warner’s Turner Sports last month investing $15.8 million in James’ Uninterrupted, launched in 2015 with Turner Sports’ Bleacher Report. Separately, Uninterrupted has a multiyear agreement with Verizon Go90 for original series and exclusive athlete point-of-view videos.

“Now We’re Talking” centers on the personal rivalry between two former pro football quarterbacks, Tug Tanner (Coker) and Tommy Arondall (Dewey), after the ex-rivals are now forced to work together in their new sportscasting careers.

In addition to Dewey and Coker, the cast of “Now We’re Talking” includes Malcolm Barrett (“Dear White People,” “Better Off Ted”), Molly Ephraim (“Last Man Standing,” the “Paranormal Activity” movies), Fred Melamed (“Casual,” “Hail, Caesar!”), Kevin Bigley (“Sirens,” “BoJack Horseman”) and Eamon Sheehan.

“Now We’re Talking” is directed by Joe Nussbaum (“Awkward”) and written by Coker and Dewey, who exec produce along with Uninterrupted CEO Maverick Carter and president Jamal Henderson, as well as Jennifer Gore (“Too Late with Adam Carolla”) and Nikki Kessler (“Mind of Mencia”).

Pictured above: Tommy Dewey (left) and Tug Coker.