Vudu Free Movies: ‘Paranormal Activity’ First Four Films Among 60 Added to Walmart Streaming Service

Walmart’s Vudu has added 60 new titles to its free, ad-supported movie streaming service for the month of December, including the first four “Paranormal Activity” supernatural horror flicks from Blumhouse Productions and Paramount Pictures.

Vudu launched the “Movies on Us” service in October, as a way to develop a new revenue stream as well as attract new users Walmart can convert into buyers for its core rental and electronic-sell-through business, as well as potentially drive them to its 5,000 stores in the U.S.

In addition to the “Paranormal Activity” quartet, new titles in Vudu’s free-movie section include: “Legally Blonde,” “Ocean’s Twelve,” “Austin Powers in Goldmember,” “Rain Man,” “Ronin,” “Space Jam,” “Star Trek: Nemesis,” “Miss Congeniality 2: Armed and Fabulous,” “Poseidon,” “The Perfect Storm” and “All Dogs Go To Heaven 2.”

Jeremy Verba, VP and GM of Vudu, said the company is seeing strong conversion of viewers watching free titles in Movies on Us to buying and renting. Moreover, he claimed Vudu isn’t seeing any cannibalization of its transactional biz by the free service, pointing out that many customers prefer to watch movies without any ads.

“We are seeing consumption across the entire library — there’s a long tail of consumption,” Verba said. “We are seeing more people coming to Vudu, and they now have a broader choice of what they can watch.” Currently, ads running on the free-movie service are promotional spots for Vudu itself.

Vudu’s device lineup includes Roku, Google Chromecast, Sony PlayStation 3 and 4, Microsoft Xbox One and Xbox 360, iOS and Android mobile devices, PCs, Macs and various connected TVs and Blu-ray Disc players; Apple TV is the notable exception. The Vudu service is available only in the U.S.

Other movies currently in Vudu’s Movies on Us queue include “Troy,” “The Last King of Scotland,” “Invasion of the Body Snatchers” (1978), “Throw Momma From the Train,” “All Dogs Go to Heaven,” “Flash Gordon,” “The Secret of NIMH” and Woody Allen’s “A Midsummer Night’s Sex Comedy.”

Other advertising-supported VOD services include Sony’s Crackle, AdRise’s TubiTV and Yahoo View (which has a licensing deal with Hulu to offer free shows), as well as the free, ad-supported services from networks like ABC, CBS, Fox and NBC.

More Digital

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

  • Skyline of Doha at night with

    Qatar's beIN Rallies Support From U.S. Companies Against Pirate Broadcaster beoutQ

    Qatari powerhouse beIN Media Group has rallied support from American sports and entertainment entities, including Discovery and Fox, behind its request that the U.S. government place Saudi Arabia on its watch list of top intellectual property offenders. The Doha-based broadcaster, a state-owned spinoff of Al Jazeera news network, accuses the Saudi government of harboring pirate broadcaster [...]

More From Our Brands

Access exclusive content