×

Vimeo Acquires VHX, Bolstering Subscription VOD Tools

VHX's 22 employees will join IAC-owned video platform provider

Vimeo has acquired VHX, a startup that provides a platform for over-the-top subscription video channels and transactional VOD, looking to build more ways for creators to make money from online video.

Terms of the deal are not being disclosed. VHX had raised about $10 million from investors including Comcast Ventures and Union Square Ventures. VHX was founded in 2011 by Jamie Wilkinson and Casey Pugh, who are both joining Vimeo with the acquisition.

VHX’s white-label OTT platform has roughly 30,000 active subscribers to 100 SVOD channels, and hosts nearly 10,000 VOD titles for rent or purchase. Together, Vimeo and VHX distribution platforms generated nearly $15 million in sales in 2015, according to Vimeo. Both companies are based in New York.

“Vimeo is home to the world’s leading video creators and the viewers who love them, and we’re excited to add VHX’s team and technology to our streaming marketplace,” Vimeo CEO Kerry Trainor said in announcing the deal. “As the video universe continues to unbundle, Vimeo offers the ideal home for the next generation of premium video channels serving passionate global audiences.”

“Adding our platform to Vimeo’s massive community of creators and consumers means we’ll be able to move faster, and help creators large and small succeed in the over-the-top streaming market,” added VHX CEO Jamie Wilkinson, who will report to Trainor.

Vimeo launched a subscription VOD option last summer, but with the addition of VHX, the company claims it will provide a complete set of SVOD tools for individual creators, niche programmers and media partners. Vimeo now offers creators customer data and video analytics tools, and technology to rapidly launch or migrate SVOD channels in 4K adaptive streaming across mobile, web and TV apps, along with industry-standard digital rights management.

The Vimeo and VHX teams plan to pitch the combined OTT solution to studios, agencies, TV networks in the U.S. and internationally, and VOD subscription services looking for a lower-cost solution. VHX’s 22 employees will all join Vimeo, which has a headcount of just under 200. Initially, VHX will continue to operate under the VHX name but eventually the platform will be incorporated under the Vimeo brand.

Vimeo, founded in 2004, is owned by Barry Diller’s IAC holding company and claims to have 280 million viewers and creators worldwide.

More Digital

  • USA Today Mobile Apps Get Oscars

    USA Today Launches Oscars AR Experience to Highlight Work of Costume Designers (EXCLUSIVE)

    USA Today is getting ready for the Academy Awards with an augmented reality (AR) experience dedicated to the work of the costume designers on some of the Oscar-nominated movies. The experience, which went live in USA Today’s Android and iOS app Monday, presents wardrobe from 6 movies in augmented reality, including costumes worn on “Mary [...]

  • Amazon Prime

    Amazon Prime India Greenlights ‘Bandits’ Music Series

    Amazon Prime Video India has greenlit original series “Bandish Bandits.” The show is a musical created by Still and Still Media Collective. The series will follow an Indian classical musician bound by tradition and a pop star whose performance skills are greater than her talent. A bandish is a term used to describe a musical [...]

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

More From Our Brands

Access exclusive content