Samsung is continuing its investment into original content for its Gear VR virtual reality headset with a new Olympic-themed short: “Chasing the Dream,” a 360-degree video documentary about the U.S. Basketball team’s preparations for the Olympic Games in Brazil, went live on the Gear VR Wednesday.
The short doc, which is narrated by Kevin Durant, follows members of the U.S. Basketball team, including Klay Thompson and Paul George, for five days a they prepare for the games in Rio. “We’re thrilled to work with the NBA and USA Basketball to give fans an immersive, behind the scenes look at what it takes to be an athlete competing for Team USA in the Olympic Games,” said Samsung Electronic America’s chief marketing officer Marc Mathieu.
The video has been produced by Viceland, the Vice-owned TV channel that went on the air earlier this year. It’s part of a longer partnership between Samsung and Vice, and the second in a series of exclusive documentaries dubbed “Beyond the Frame.”
Samsung has for some time looked to boost its Gear VR headset with content. However, the company’s VR content ambitions now seem to reach beyond the headset: Earlier this year, Samsung released apps for its Milk VR service, which has since rebranded as Samsung VR, for select Samsung handsets, where they can be watched without any headset. The company has also started to publish 360-degree video content on a dedicated website.