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Vice Media Ad Sales Chief Exits on Heels of Web Traffic Decline

Days after Comscore reported a sudden decline in Vice Media’s web traffic, Richard Beckman has left the company less than a year after joining as chief revenue officer.

Best known for occupying various top posts over two decades at Conde Nast Media Group, Beckman came in last May to lead ad sales efforts for Vice. He presided over a period of growth as big investors including Disney came in and the company expanded its reach into TV. But Vice has also been nagged with concerns about monetization in a challenging digital-advertising environment as its web traffic suddenly plummeted in February, according to Comscore.

Vice Media reps have confirmed the hire but not indicated who will replace Beckman, who reported to co-president Andrew Creighton.

The departure was first reported by The Hollywood Reporter, which Beckman also oversaw along with Billboard when he exited Conde Nast to become CEO of Prometheus Global Media from January 2010 to July 2012. From there he went on to serve as CEO of Three Lions Entertainment, a producer of branded content.

in February, Vice plunged 17.4% compared with the previous month, according to multiplatform figures just released by Comscore for February, registering 49.1 million unique visitors. That’s down from 59.5 million in January.

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