You will be redirected back to your article in seconds

Verizon Go90 Orders IMG Modeling, Sports and Music Docu-Series

Verizon, continuing its steady cadence of content deals for Go90, sealed a pact with IMG for docu-series featuring the agency’s talent in modeling, sports and music that will be available on the free mobile-video service.

The first series, “#WeLoveYourGenes,” documents the lives of 25 newly signed IMG models discovered through IMG Models’ Instagram scouting initiative @WeLoveYourGenes. The series, which bows Wednesday on Go90, goes behind the scenes to see what it takes to become a top model. Up-and-coming models profiled in the series include Una Bregovic (pictured above) and Helen Bouchard.

Following “#WLYG,” IMG Original Content and Go90 will launch nine “Superstar Channels” featuring weekly content presented, produced, and hosted by IMG sports, modeling and music talent.

Other media companies producing and licensing content for Go90, which launched last fall, include Vice, AwesomenessTV, Viacom, Discovery Communications, ESPN, CBS Sports, Univision and Disney’s Maker Studios. The service serves up a mix of original series, live sports, concert streaming and primetime TV shows, aimed at younger consumers who have shunned traditional pay TV.

Separately, Verizon and Hearst announced a joint venture Wednesday to create original, millennial-targeted video channels for Go90. Verizon CFO Fran Shammo has said Go90 will not be profitable for at least the next two years as the telco invests in content and marketing.

IMG, which was acquired in 2014 by WME, produces a range of lifestyle and entertainment programming. That includes the 2015 Miss Universe telecast on Fox and the upcoming “Live Nation Music Awards” on TNT and Fox’s Miss USA broadcast. In addition, WME/IMG last fall launched Made to Measure (M2M), a digital fashion network available on iOS, Apple TV and on the web.

More Digital

  • NPR Releases Open Source Podcast Metrics

    How NPR Aims to Bring Transparency to Podcast Metrics

    NPR unveiled a new open source podcast measurement project Wednesday that aims to bring more transparency and granularity to podcast metrics. The project, dubbed Remote Audio Data (RAD), has been developed in partnership with a number of podcast app developers, ad tech companies as well as tech and media heavyweights including ESPN, Google and iHeartMedia. [...]

  • 2019 Variety Predictions

    2019 Predictions: What's in Store for Film, TV and Music Next Year?

    It would be hard to top the drama of 2018. From media mega-mergers to the rise of Time’s Up, it was a year that had more than its fair share of twists and turns. Leslie Moonves resigned in disgrace, AT&T snapped up Time Warner, Disney inched closer to subsuming Fox and “Black Panther” shattered box [...]

  • apple brooklyn october 2018 event

    Apple Looking to Launch Magazine Subscriptions in Early 2019 (Report)

    Apple is preparing to relaunch Texture, a news subscription app it acquired in March, as a premium tier of Apple News early next year, according to a Bloomberg report. To prepare for the launch, Apple has been trying to get prominent newspapers including the New York Times and the Wall Street Journal to come on [...]

  • Tencent Music Raises $1.1 Billion for

    Tencent Music Raises $1.1 Billion for IPO, Much Less Than Expected

    China-based music streaming company Tencent Music Entertainment Group said it raised nearly $1.1 billion in its U.S. initial public offering, according to Reuters. Earlier this year, the company was expected to be valued at as much as $30 billion and raise $4 billion for its IPO, but those estimates were slashed in September. he IPO [...]

  • Netflix Orders ‘I Am Not Okay

    Netflix Orders ‘I Am Not Okay With This’ From Producers of ‘Stranger Things’

    The producers of “Stranger Things” and creator and director of “The End of the F***ing World” series are making “I Am Not Okay With This” for Netflix, a coming-of-age tale about a girl with mysterious powers. 21 Laps will make the series, which was co-created by Jonathan Entwistle, who was behind Channel 4 and Netflix show [...]

  • Netflix Logo

    Netflix’s India Content Head Swati Shetty Makes Exit

    Swati Shetty, who has headed Indian content operations at Netflix is to step down from the global streaming giant. She joined the streamer in August 2016 as director of international originals and acquisitions. The company said it is placing more emphasis on India and that the role should ideally be fulfilled form Mumbai, rather than [...]

  • Oculus Rift

    ZeniMax Agrees to Settle Facebook VR Lawsuit

    Game company ZeniMax Media said it is has agreed to settle litigation against Facebook, Oculus and individual executives alleging misappropriation of its virtual-reality technology. Terms of the settlement were not disclosed. ZeniMax sued Facebook in 2014 after Id Software co-founder John Carmack joined Oculus as chief technology officer. In the suit, which sought as much as $4 billion in damages, alleged [...]

More From Our Brands

Access exclusive content