×
You will be redirected back to your article in seconds

Twitter Acquires Yes Inc., Makes Former Googler VP of Product

Twitter has acquired Yes Inc., a Palo Alto-based startup that has been developing social apps like Frenzy and WYDYes CEO Keith Coleman will become Twitter’s new VP of Product. Twitter CTO Adam Messinger announced the acquisition and appointment on Twitter Thursday.

Before founding Yes in 2014, Coleman worked for a decade at Google where he led the development of products like Gmail, Inbox and Google Chat.

Yes is in many ways an interesting addition to Twitter: The startup has been rapidly developing apps around social sharing, and in turn experimented with real-life event planning (Frenzy) and Snapchat-like photo sharing (WYD). Other apps developed by the startup included a messenger dubbed Heyo! and an app that helped parents coordinate play dates for their little ones.

The pace of development at Yes could be a welcome change for Twitter, which has long been criticized by for taking too long to ship product changes. The yes team could potentially also help Twitter with taking cues from other social apps, much in the same way that Instagram has been adding new features that are inspired by Snapchat.

However, don’t expect Twitter to put its muscle behind any of Yes’ existing apps. While Twitter has acquired and then build out apps like periscope and Vine in the past, it has no such plans for this acquisition. “In the coming weeks, we’ll be shutting down our apps so that we can focus entirely on our new efforts,” the Yes team wrote on its website Thursday.

More Digital

  • Snapchat

    Snap in Talks to License Music to Let Snapchat Users Embed Songs in Posts

    Snap wants to up Snapchat’s music game. The company has been in negotiations with music companies including the big three — Sony Music Entertainment, Universal Music Group and Warner Music Group — to license song catalogs for the Snapchat app, according to an industry source familiar with the talks, confirming a Wall Street Journal report. [...]

  • T-mobile - Netflix - John Legere

    T-Mobile Passes Netflix Price Hike Through to Subscribers

    T-Mobile is getting ready to raise prices for subscribers who have taken advantage of its “Netflix On Us” promotion: The mobile carrier will begin charging existing customers who have participated in the promotion an additional $2 per month to account for Netflix’s recent price increase. Consumers will see their bill go up starting on 6/2. [...]

  • Oona King

    Snap Hires Google Exec Oona King as First VP of Diversity and Inclusion

    Snap continues to fill out the ranks of its revamped leadership team: The Snapchat parent tapped Oona King, most recently Google’s director of diversity strategy and a former member of British Parliament with the Labour Party, as its first VP of diversity and inclusion. King, who starts at Snap on June 11, is also the [...]

  • Chrissy Teigen

    Chrissy Teigen to Rule Over Small-Claims 'Chrissy's Court' in Show for Jeffrey Katzenberg's Quibi

    Chrissy Teigen is going full-on “Judge Judy” in a reality show ordered by Quibi, the mobile-video subscription start-up venture founded by Jeffrey Katzenberg. In each episode of “Chrissy’s Court,” the model-influencer will reign as the “judge” over one small-claims case. Like the reality TV shows it’s patterned after, the plaintiffs, defendants, and disputes are real [...]

  • IGTV-Landscape

    Instagram's IGTV Adds Support for Horizontal Videos — but Still No Monetization

    Instagram is still searching to find the right recipe for IGTV, the long-form video service it debuted nearly a year ago. In the hopes of encouraging usage of IGTV, Instagram is breaking the original design that allowed only vertical video– to now support horizontally oriented videos as well. It’s a change that bows to the [...]

  • Facebook Logo

    Facebook Took Down 2.2 Billion Fake Accounts in Q1

    Facebook saw a huge jump of bots trying to create fake accounts during the first quarter, with the company revealing Thursday that it took down 2.19 billion such accounts over the first three months of this year. “We’ve seen a steep increase in the creation of abusive, fake accounts on Facebook in the last six [...]

  • Netflix Unveils Lonely Island Musical Tribute

    Netflix Unveils Lonely Island Musical Tribute to Jose Canseco, Mark McGwire

    The Lonely Island comedy troupe has dropped a half-hour Netflix special featuring a musical tribute to baseball greats Jose Canseco and Mark McGwire. “The Lonely Island Presents: The Unauthorized Bash Brothers Experience” features Andy Samberg and Akiva Schaffer as the former Oakland Athletics teammates who became known as “the Bash Brothers” for their prowess at [...]

More From Our Brands

Access exclusive content