×

Twitter Is Shutting Down Vine

Twitter is shutting down its Vine video service: The company will discontinue the Vine mobile app in the coming months, it announced in a blog post Thursday.  The Vine website will stay up and running, and the company said that it was going to wind down Vine slowly:

“We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.”

The announcement comes after Twitter announced across-the-board job cuts earlier on Thursday, with plans to lay off 9 percent of its workforce, which equals about 350 people. The company also said in a letter to shareholders that it was going to prioritize some parts of its business, while deprioritizing others. A Twitter spokesperson declined to comment on how many Vine team members are going to get laid off.

Twitter launched Vine in 2012 as a way to share short, six-second video clips. Initially envisioned as a social video sharing service, Vine quickly attracted a new generation of creators looking to reach an audience with short, pointed stand-up comedy. Some of Vine’s most popular talent even became cross-over stars, with Vine star King Bach getting roles in TV shows like “The Babysitter” and “House of Lies.”

But while Vine was popular with some creators and their followers, it also faced some stiff competition from Instagram, Facebook and Snapchat, each of which grew a lot faster than Vine did. The lack of monetization options also led some of its most prolific creators to flee the platform.

Twitter finally announced Vine monetization in June, and also introduced a way for Vine creators to upload longer videos to the platform. Some of this suggested that Twitter was aligning Vine more closely with its core service, and Vine GM Hannah Donovan told Variety at the time that Vine wasn’t going to go away. “Vine has a really strong brand, and Vine will always be Vine,” she said.

More Digital

  • Shawn Strickland, Tony DiSanto - Allyance

    Tony DiSanto's Allyance Media Taps Verizon Veteran Shawn Strickland as President (EXCLUSIVE)

    Shawn Strickland, a veteran of Verizon and Complex Media, has joined Tony DiSanto’s Allyance Media Group as president. In the role, Strickland is heading up business operations and spearheading partnerships for the multiformat media and production company. DiSanto and financier Matthew Bruderman formed Allyance Media Group last year. The New York-based company encompasses DIGA Studios, [...]

  • Ridley Scott DGA lifetime achievement award

    Netflix Adds Sion Sono, Ridley Scott and ‘Grudge’ Films to Japan Originals Slate

    Netflix unveiled its lineup of original programming from Japan. It includes major local and international names. Among the most highly anticipated entries is “Ai-naki Mori de Sakebe” (literal translation: Shout in the Loveless Forest), a three-part series inspired by a real multiple murder case set to stream this summer. The director is international cult favorite [...]

  • Stuber

    ‘Stuber’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Twentieth Century Fox claims the top spot in spending with “Stuber.” Ads placed for the comedy had an estimated media value of $4.91 million through Sunday for 1,325 national ad airings on 42 networks. [...]

  • Andy Signore Screen Junkies

    'Honest Trailers' Creator Andy Signore Settles Defy Media Suit

    Andy Signore, the creator of Screen Junkies’ “Honest Trailers,” has settled a lawsuit against Defy Media challenging his firing for alleged sexual misconduct. Signore was one of the first figures to lose his job in the aftermath of the Harvey Weinstein harassment revelations in October 2017. Defy Media, which then owned Screen Junkies, terminated him [...]

  • Joyride

    With Joyride, Everyone Can Host Their Own HQ Trivia

    When mobile game developer Kiwi first released Joyride, the app looked familiar: Similar to wildly popular HQ Trivia, Joyride offered players the ability to win quiz shows in live broadcasts. The key difference: Joyride’s app wasn’t home to just one trivia show, but multiple shows around topics like music, dating, fandom, and yes, trivia, all [...]

  • Etika-Desmond-Amofah

    Gaming YouTuber Desmond 'Etika' Amofah Found Dead, NYPD Says

    Desmond Amofah, a YouTube gaming vlogger known online as “Etika,” was found dead by New York police on Tuesday after he was reported missing last week. He was 29. Amofah posted YouTube videos and live-streams focused on Nintendo games and other titles. A body later confirmed to be Amofah’s was found in the East River on [...]

  • Paula Pell

    Quibi Orders Comedic Murder Mystery From Lorne Michaels, 'SNL' Alums

    Quibi keeps shelling out cash for content: Jeffrey Katzenberg’s richly funded startup has ordered a short-form murder-mystery comedy written by and starring former “Saturday Night Live” writers Paula Pell and John Lutz, and executive produced by Lorne Michaels’ Broadway Video alongside Seth Meyers and Mike Shoemaker. In “Mapleworth Murders,” Pell (pictured above) is Abigail Mapleworth, [...]

More From Our Brands

Access exclusive content