×

Twitter: Trump-Clinton Second Debate Live Average Viewership Up 7%, Most-Tweeted Debate Ever

Twitter saw fireworks on its service Sunday with the second meeting of Donald Trump and Hillary Clinton, which registered as the most-tweeted debate ever with 17 million debate-related posts.

Sunday night’s livestream of the Bloomberg Politics broadcast had an average minute audience of 369,000 viewers, up 7% from 344,000 during the first presidential debate. (The AMA measure is roughly analogous to average TV audience ratings.) About 70% of Sunday night’s live viewers on Twitter were under the age of 35.

That comes as the U.S. TV audience for the Sunday debate was 21% lower than the Sept. 26 debate, per Nielsen. YouTube, meanwhile, reported that live and on-demand video views of the second Trump-Clinton debate were up 40% over the first meeting.

The presidential debates on Twitter have drawn bigger audiences than the social service’s much-ballyhooed NFL “Thursday Night Football” live streams. So far, Twitter’s largest audience for “TNF” was 327,000 average minute audience for the New England Patriots-Houston Texans game on Sept. 22.

Overall, Twitter’s livestream of Bloomberg Politics’ presidential debate broadcast on Sunday night reached 3.2 million unique viewers, an increase of 30% over the first presidential debate, which saw 2.5 million unique viewers. Twitter defines a unique viewer in this case as a person who watches the video 100% in view for at least three seconds. That viewership count includes pre- and post-debate coverage led by Bloomberg Politics managing editors Mark Halperin and John Heilemann and Washington bureau chief Megan Murphy.

The 17 million debate-related tweets sent Oct. 9 about the Trump-Clinton debate were seen more than 3.6 billion times worldwide on and off of Twitter, according to the company. Sunday was also the most-tweeted day of the entire 2016 election season, with nearly 30 million tweets.

Twitter said ad inventory for all four debates (running in pre- and post-debate coverage) has sold out. According to the company, its midroll ads in Bloomberg shows have over-delivered on impression guarantees by 377% with still one debate left to go, the Oct. 19 meeting of the presidential hopefuls in Las Vegas.

More Digital

  • SAG-AFTRA HQ

    SAG-AFTRA Ends Long Strike Against Ad Agency Bartle Bogle Hegarty

    SAG-AFTRA has ended its 10-month strike against Bartle Bogle Hegarty after the advertising agency agreed to sign the union’s new commercials contract. The union instructed its 160,000 members in September not to accept any work for BBH, which had been signed to SAG-AFTRA’s commercials contracts since 1999. The strike came two weeks after BBH publicly [...]

  • FaceApp is displayed on an iPhone,

    SAG-AFTRA Warns Members About FaceApp Terms of Use

    SAG-AFTRA is warning its 160,000 members about the “overreaching and invasive” terms of use for the FaceApp mobile application. FaceApp, developed by Russian company Wireless Lab, uses neural network technology to automatically generate transformations of faces in photographs. The app can be used to make users appear older, younger, or change gender. The terms include [...]

  • J. Cole

    Apple Music Launches 'Rap Life' Playlist

    Apple Music announced the launch of “Rap Life,” a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist. Said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into into the lifestyle [and to] keep pushing the culture [...]

  • Billie Eilish

    ARRI, Mobile TV Group Back New Venture Revitalizing Streamed Concerts

    A new venture looking to bring a fresh approach to live-streaming concerts has gotten the backing of hardware heavyweights ARRI and Mobile TV Group. Wide+Close is launching with the mandate of shooting music performances with film cameras and cinematographers in order to give the content a more cinematic feel. “We want to take concert filming [...]

  • Fortnite Battle Royale

    How 'Fortnite' Fans Can Earn Loot by Watching YouTube Videos

    Epic Games and YouTube have teamed up with a special offer for “Fortnite” players — giving players of the popular battle-royale game rewards when they watch “Fortnite”-premiered content on the video platform. The catch: You have to watch at least 20 minutes of “Fortnite” special content or live esports broadcasts to receive the loot. Under [...]

  • Roku headquarters

    Roku Plans to Expand to Brazil, Other Countries (EXCLUSIVE)

    Roku plans to expand to multiple new territories in the coming months, Variety has learned. One of the first new markets for the company will likely be Brazil. An international expansion could help Roku grow its customer base, which in turn should lead to growing advertising revenues. Roku executives have been hinting at plans to [...]

  • Google Stadia Pro to Include 1

    Google’s Stadia Game Streaming Service to Include Free Monthly Game

    Google has been busy sharing additional details about its upcoming game streaming service Stadia, clearing up some confusion in the process. Stadia’s pro subscription tier, which will cost $10 per month, won’t be a Netflix-type subscription service. However, subscribers will get free games at the rate of about a title per month. That’s according to [...]

More From Our Brands

Access exclusive content