The “Suicide Squad” live stream will kick off Monday, Aug. 1, at 6 p.m. Eastern from NYC’s Beacon Theatre under pact with Warner Bros. and BuzzFeed. The video will be hosted on Twitter here accompanied by a scrolling column of real-time tweets about to the movie. “Suicide Squad,” based on DC Comics characters, hits theaters worldwide Aug. 5.
The red-carpet live stream on Twitter will be produced by BuzzFeed Motion Pictures, featuring interviews with the film’s talent and commentary hosted by Keith Habersberger and Zach Kornfeld of BuzzFeed’s “Try Guys.”
Twitter users “talk about movies every single day: before, during and after the movies are released,” said Ross Hoffman, VP of global media at Twitter. “With this partnership, we’re bringing live video entertainment to meet this growing demand.”
“Suicide Squad,” produced by Atlas Entertainment, is written and directed by David Ayer. The movie “Suicide Squad” stars Will Smith, Jared Leto, Margot Robbie, Joel Kinnaman and Viola Davis. Other cast members include Jai Courtney, Jay Hernandez, Adewale Akinnuoye-Agbaje, Ike Barinholtz, Scott Eastwood, Cara Delevingne, Adam Beach and Karen Fukuhara.
BuzzFeed, it’s worth noting, is among the biggest partners that Facebook is paying to produce video for Facebook Live. BuzzFeed’s most popular segment on Facebook Live to date has been its video of an exploding watermelon.
For Twitter, the Warner Bros. pact to promote “Suicide Squad” is the latest example of how it’s trying to boost user engagement — and pull in marketing dollars — with live video. The social company has recently signed a flurry of live-video deals, including for MLB, NHL, NFL and college games. Twitter is hoping those will boost revenue, which has failed to meet Wall Street expectations the last several quarters.