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Twitter didn’t take long to find a new head of media: The company has appointed Ross Hoffman to be its new VP of global media. News of the appointment was first reported by Recode, and has since been confirmed by the company.

“This year we’re focused on delivering on five product priorities – refining our core service, live-streaming video, creators, safety, and developers – as well as recruiting great talent,” a spokesperson said via email. “We’ve successfully increased our shipping cadence on our core service and have asked some of our top leaders to take on key roles in the other priority areas.”

Hoffman is stepping into this role after Twitter’s previous media head Nathan Hubbard departed last week. Hubbard’s leadership of the media team was short-lived: He stepped in after the previous VP of media Katie Stanton left the company in January together with a handful of other senior executives.

Hoffman has been with Twitter since 2010, when he joined the company from YouTube. Most recently, he has been in charge of global brand strategy.