You will be redirected back to your article in seconds

Twitter to Live-Stream Bloomberg’s Presidential Debate Broadcasts

You’ll be able to watch Donald Trump and Hillary Clinton mix it up in the 2016 U.S. presidential debates this fall on Twitter — alongside a real-time tweet-stream of reactions and commentary.

Twitter will stream Bloomberg Television’s live broadcast of the 2016 U.S. presidential and VP debates, under an exclusive agreement that expands its pact with Bloomberg Media announced in July to stream select TV programs on the social service.

In addition to the debates themselves, Twitter will carry special Bloomberg Politics programming 30 minutes before and after each debate anchored by Bloomberg Politics managing editors Mark Halperin and John Heilemann. The companies will split revenue from ads in the pre- and post-debate coverage.

On Twitter, the video will be paired with a scrolling list of related tweets automatically culled from the service. Expect those to be laced with witticisms, sarcasm, and attacks on and support for each candidate, along with instant fact-checking.

Facebook, meanwhile, has an exclusive deal with ABC News to live-stream the four debates and related coverage. Both social outlets see such live content as key to attracting users — and keeping them engaged longer.

Twitter has snared a string of live-video distribution deals over the past few months, with the NFL pact for 10 “Thursday Night Football” games its highest-profile programming to date. Twitter’s first “TNF” stream on Sept. 15 drew about 2.3 million unique viewers worldwide (including pre- and postgame coverage), with an average audience of 243,000 during the game.

The Twitter debate live-streams will be available globally at debates.twitter.com, in Twitter Moments and via Bloomberg’s @bpolitics account. The first debate is scheduled for Monday, Sept. 26, followed by the VP debate between Tim Kaine and Mike Pence on Oct. 4, with Clinton and Trump set for two more debates, on Oct. 9 and 19.

Additional Bloomberg Politics debate coverage on Twitter will include special editions of “With All Due Respect” (5-6 p.m. Eastern) shot live on location and hosted by Halperin and Heilemann, as well as short-form digital videos.

Politics are a hot topic on Twitter: Overall, tweets sent during both the first Democratic and Republican primary debates in 2016 received over 1 billion impressions. According to Twitter, more than half of all tweets related to the 2016 election are from users 25 and younger. For the first presidential debate in 2012, Twitter users posted about 10 million tweets.

“Twitter is where the 2016 presidential election is happening every single day,” said Anthony Noto, Twitter’s chief financial officer. “Live-streaming the debates with Bloomberg combined with the live commentary and conversation on Twitter will create a one-screen experience at the center of the action unlike any other.”

Popular on Variety

More Digital

  • Tony Ayres - International Live Action

    Netflix Boards Tony Ayres' Tech Thriller 'Clickbait'

    Top Australian film and TV creator, Tony Ayres, “Harry Potter” producer David Heyman and Christian White have set up “Clickbait,” a new thriller series for Netflix. It probes probing the dangers of social media and the widening gulf between people’s real and virtual selves. The show is to be produced in Melbourne, Australia through NBC [...]


    Netflix's Podcast Slate 'Deepens' Space Around Original Content, Programmers Say

    It should come as no surprise that, in its quest to become a full-blown entertainment ecosystem, Netflix has built a roster of podcast programming to complement its scores or original series and films. The programs recruit top talent and hosts to hang out and talk about the streaming giant’s TV and film content. It’s a [...]

  • Netflix-logo-N-icon

    Netflix Is Testing Human-Curated 'Collections'

    Netflix, a company powered by the strategic use of data, relies on artificial intelligence to suggest new content that its streaming customers are likely to be interested in. Now it’s looking to potentially add a human touch: The company has launched a limited-scale test of “Collections,” a new feature that presents groups of movies and [...]

  • wolves in the walls emmy

    Neil Gaiman VR Experience 'Wolves in the Walls' Wins Primetime Emmy

    “Wolves in the Walls,” the virtual reality (VR) experience based on Neil Gaiman’s children’s book by the same name, has been awarded with a Primetime Emmy for outstanding innovation in interactive media. The experience has been produced by San Francisco-based immersive entertainment startup Fable, which puts a big effort on making the viewer a participating [...]

  • The Void San Francisco

    The Void Teams Up With Sony Pictures for New Location-Based VR Experience

    James Murdoch-backed virtual reality (VR) startup The Void has teamed up with Sony Pictures Virtual reality to produce a new location-based VR experience, according to Curtis Hickman, the startup’s chief creative officer. Hickman revealed the partnership in a conversation with Variety this week, during which he also outlined plans to bring more original IP to [...]

  • US President Donald J. Trump speaks

    Apple Stock Down 4.6% After Trump ‘Orders’ Companies to Leave China

    Apple’s share price was down around 4.6% Friday at the close of the market, to $202.64 per share, after President Trump took to Twitter to “order” U.S. companies to leave China. The slide came amid a market-wide sell-off, with the NASDAQ sliding 3%, and the Dow dropping 623 points. Trump’s edict was a response to [...]

  • Former head of CAA China Peter

    Peter Loehr to Spearhead Asia Expansion of Genies Avatar Venture (EXCLUSIVE)

    Peter Loehr, the former head of CAA in China, and seasoned music executive John Possman have been tapped by digital avatar company Genies to lead its expansion into Asia. The company’s proprietary avatar technology allows users to express ideas, thoughts and feelings in a different way from text, audio and video. Within the app and [...]

More From Our Brands

Access exclusive content