Twitter Hires Former Apple Exec Natalie Kerris as Head of Communications

Twitter has hired former Apple executive Natalie Kerris as its new VP of global communications. The appointment was officially announced by Twitter CEO Jack Dorsey with a tweet Monday.

Kerris worked for 14 years at Apple, where she most recently filled the role of senior director for worldwide corporate communications. She left Apple last April after the company promoted Steve Dowling to become VP of communications — a role that Kerris reportedly had eyed herself.

At Twitter, Kerris is now going to fill a vacancy left by the departure of the company’s former head of communications Gabriel Stricker last July. Twitter’s attempts to hire Kerris were first reported by Recode last month.

It’s no understatement to say that Twitter has been in desperate needs for better communications. The company has been struggling for months, with investors pressing for growth while the number of active users declined.

New product initiatives like Moments have yet to make a notable dent, and the company’s most vocal users have consistently opposed any major changes to its product. Aware of the need for better communications and marketing, Twitter already hired former American Express executive Leslie Berland as its new CMO last month.

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