×

Turner’s Super Deluxe Is Building a Video and Gif Aggregation Site (Exclusive)

Turner Broadcasting’s digital media venture Super Deluxe is getting ready to branch out beyond content production: The Super Deluxe team has quietly been working on a media aggregation site called Surf.co, Variety has learned.

Super Deluxe hasn’t publicly announced or launched Surf.co yet, and is only briefly referencing the project on its site without offering up any further specifics. A Turner spokesperson declined to comment when contacted for this story.

However, Variety was able to take a peek at a publicly accessible staging website that shows off what may be an early iteration of the site.

In its current form, Surf.co allows users to manually collect videos from YouTube, Facebook and elsewhere and organize them in collections, or boards, as they’re called on the site. The same can be done with Gifs, tweets or other forms of online media.

Surf.co doesn’t embed any of these finds, but simply links to YouTube and elsewhere for media consumption. In that way, it’s similar to other social link aggregation sites, with one interesting twist: Users can also connect to third-party services to automatically populate their boards with new content. Surf.co currently taps into Reddit, SoundCloud, Spotify, YouTube and Giphy to automatically load new content.

This makes it possible to, for example, build a continuously updated collection with the newest releases of an artist on SoundCloud, or with the top videos posted to Reddit. Users can also add any podcast, and there are apparently plans to integrate with the bookmarking service Pocket as well.

Turner originally used the Super Deluxe brand for a comedy video hub in 2007, but folded the venture into Adult Swim less than two years later. Last October, the network resurrected Super Deluxe as a kind of incubator for online media.

The Super Deluxe team has since produced some original content for Facebook, YouTube, Instagram and Twitter, with the goal being to produce “funny and smart videos from funny and smart weirdos who are probably a lot like you,” according to the Super Deluxe website, which also promises “shorts, series, animations and a smattering of documentaries and music. Plus apps, sites and games.”

Surf.co seems to fall in the latter category, and it looks like Super Deluxe also plans to use the site to promote some of its own content. Not only does the site already feature a board with Super Deluxe videos, there’s also a section for special edition celebrity boards, currently featuring a collection curated by comedian and Comedy Central TV on-screen talent Brandon Wardell.

More Digital

  • Justin Connolly

    Disney Merges All Media Sales and TV Channel Distribution Under Justin Connolly

    Disney promoted Justin Connolly to the new role of president, media distribution, overseeing a single organization that combines all of the company’s media sales and TV channel distribution operations. Connolly previously served as EVP, affiliate sales and marketing, Disney and ESPN Media Networks. Based in New York, he will report to Kevin Mayer, chairman of [...]

  • NASA - International Space Station

    Hulu Is Getting NASA TV in Time for the Moon Landing Anniversary

    Hulu’s live TV service is getting NASA TV just in time for the 50th anniversary of the Apollo 11 mission. In addition to a live feed, which is available only to subscribers of Hulu’s live TV tier, Hulu is also gaining access to select NASA TV series on demand. The live TV deal was announced [...]

  • iheartmedia logo

    iHeartMedia Stock Drops in NASDAQ Debut

    Shares of iHeartMedia, the U.S.’s biggest radio network, fell as much as 7% after they commenced trading Thursday on the NASDAQ Global Select Market, and ended the day down around 3%. Last month, after exiting a year-long bankruptcy reorg, iHeartMedia announced it was approved for listing on NASDAQ, instead of pursuing an IPO. The company’s [...]

  • iHeartMedia-Pride-Media-TheOutcast-Logo

    iHeartMedia, Pride Media to Co-Produce Slate of LGBTQ+ Podcasts

    iHeartMedia is teaming with Pride Media, the media company whose brands include Out, The Advocate and Pride, to co-produce a slate of LGBTQ+ podcasts in 2019-20. The partnership will kick off with “The Outcast,” an iHeartRadio original podcast co-produced with Out Magazine. Hosted by Out Magazine deputy editor Fran Tirado, the weekly podcast will explore [...]

  • Netflix Reed Hastings

    Netflix Shares Dive After Q2 Stumble: Just a Hiccup or Sign of Bigger Trouble?

    Netflix badly undershot its subscriber forecasts for the second quarter of 2019 — posting its first net U.S. customer decline since 2011 while growth slowed considerably overseas. The company added 2.7 million subs worldwide, almost half as many as the 5 million it had projected. With the big miss, Netflix shares took a predictable hit, [...]

More From Our Brands

Access exclusive content