Todrick Hall, a YouTube star and singer who secured his own show on MTV, will be the feature of a documentary film covering his upcoming North American tour from AwesomenessTV.
The film is part of an overall pact between Hall and AwesomenessTV that includes a “multifaceted” multichannel network partnership, the company said. Hall will make an appearance at the 2016 VidCon confab this week in Anaheim, Calif., to promote both the tour and film.
“Todrick Hall: Straight Outta Oz” (working title) will follow the performer embarking on this summer’s tour of a full-length musical with original score by Hall, inspired by “The Wizard of Oz.” Directed by Katherine Wright (“Call Me Kuchu”), the film will go behind-the-scenes as Hall mounts the musical, which tells the story of his life growing up in a small Texas town and his path to fame.
“I am living my lifelong dream putting together my ‘Straight Outta Oz’ tour as it reflects all of the hopes and dreams of my childhood,” Hall, 31, said in a statement. “To be able to show my passion, my music and my vision with live audiences is an honor that I’ve been working towards since I was a young boy.”
Hall and Steven Grossman from Untitled Entertainment will serve as producers on the project, in addition to AwesomenessTV CEO Brian Robbins and Awesomeness Films president Matt Kaplan.
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“Todrick is an amazing talent who we are thrilled to welcome into the Awesomeness family,” said Kaplan. “We’re excited to be partnering with Todrick as he takes his already impressive career to the next level with this behind-the-scenes look at the world he’s created.”
Production on the film is under way in Los Angeles and will continue to follow his North American tour, which kicks off July 7 in Vancouver and concludes Aug. 12 in Glenside, Pa. More info is available at his website.
Among other projects, Awesomeness Films also produced Tyler Oakley’s documentary “Snervous,” which released last December and opened as the No. 1 documentary on Apple’s iTunes.
Hall is a singer, songwriter, dancer, actor, choreographer, playwright, costume designer and Broadway performer. He reached the semifinals on Fox’s “American Idol” season 9, and his self-titled MTV show “Todrick” debuted last summer. Broadway credits include Oprah Winfrey’s “The Color Purple” and Tony-winning musical “Memphis!”
For the past four years, he has been a full-time YouTuber and now has more than 2 million subscribers and 350 million views. His videos have featured collaborations with Ariana Grande and Maddie Ziegler on his platform. Hall also has been a host for Nickelodeon Kid’s Choice Awards, and will be a judge on Logo’s “Rupaul’s Drag Race.” In addition, he has teamed up with charities including the Trevor Project, the City of West Hollywood, HIV Equal and HIV Beats to help raise awareness of LGBTQ issues.
Hall is repped by Untitled Entertainment and UTA. AwesomenessTV is majority-owned by DreamWorks Animation (which is being acquired by Comcast), with minority stakes held by Hearst and Verizon.
Hall released a music video for the tour with AwesomenessTV: