With no other series topping “Teen Wolf’s” tweet volume for the entire day, the MTV teen hit led the pack ahead of social-savvy shows such as Freeform’s “Pretty Little Liars” and FX’s O.J. Simpson drama “American Crime Story.”
On Tuesday, “Teen Wolf” drew 130.8K tweets which were read by three million unique Twitter followers, and the hashtag #TeenWolf was the No. 3 trending topic worldwide and the No. 2 trending topic in the U.S., according to Twitter and Nielson SocialGuide.
Additionally, the hashtag #AskHolland, referencing a Twitter chat with star Holland Roden was the No. 4 trending topic worldwide, and was mentioned over 75K times on Twitter. The Twitter frenzy was prompted by Tuesday’s night’s storyline, in which Lydia (Roden) was finally rescued by the group from the mental hospital she’s been trapped in for six weeks with fans waiting for her to escape and make it out alive.
Besides Twitter, “Teen Wolf” fared well across social platforms with Tumblr posts reaching almost 780K people; five Instagram posts bringing in over 554.2K likes; and four Facebook posts reaching over 3.6M fans with over 80.4K likes.
Despite the social success, the show hit a season low with Tuesday’s episode, but marginally. The first half of the fifth season premiered in June 2015 to 1.55 million viewers, and when the show returned with its back half in January, it saw an uptick from its most recent episodes with an audience of 1.15 million viewers. The Feb. 9 episode this week had 880,000 viewers, following five episodes that averaged close to 1 million viewers.