The new video-on-demand service, Taylor Swift Now, is organized in 13 themed chapters (which happens to be her favorite number), and includes videos, concert performances, behind-the-scenes footage and more from her archives.
The telco announced a multiyear pact with Swift, a 10-time Grammy-winning singer and one of the bestselling music artists of all time, in October. Under the deal, she will headline the DirecTV Super Saturday Night in Houston on Feb. 4, on the eve of Super Bowl 51. Portions of that concert will air on Taylor Swift Now at a later date.
The Taylor Swift Now channel is available on the recently launched DirecTV Now internet-streaming TV service, DirecTV satellite (on channel 1113) and AT&T U-verse (channel 1501). In addition, the content will be available through those platforms’ apps for mobile streaming.
Programming on Taylor Swift Now is hand-picked by Taylor, according to AT&T. The themed chapters are designed to give fans a look at her career and life. For example, in “That One Time… I Was Nostalgic,” Swift speaks about the people who have been there for her from the start of her career. There’s also “That One Time…I Surprised My Fans,” featuring videos of her doing just that.
AT&T said Taylor Swift Now will regularly add new videos and special chapters on a weekly basis.
Watch the promo video for Taylor Swift Now: