×
You will be redirected back to your article in seconds

‘Talking Tom’ App Partnering on Kevin Spacey Comedy ‘Nine Lives’

EuropaCorp and Outfit7 are launching a global partnership between the upcoming Kevin Spacey-Jennfier Garner comedy  “Nine Lives” and the Talking Tom Cat app.

It’s the first time that Talking Tom has partnered with a feature film for a cross-brand integration since it was introduced in 2010 with a cat that responded to gestures made on smartphone and tablet screens, and could animate voice recordings. The app now offers other animals and has spun off an animated web series, “Taking Friends,” that streams on Disney’s YouTube channel and other networks.

“I am thrilled with our Talking Tom partnership because of its seamless integration into the film,” said Tommy Gargotta, president of marketing at EuropaCorp. “It lines up great not only with our story but with our core audience, and gives us the opportunity to connect with billions of potential fans in an authentic and creative way.”

The alliance, announced Friday, comes a month before EuropaCorp opens “Nine Lives,” starring Spacey, Jennifer Garner, Robbie Amell, Malina Weissman, Mark Consuelos, Christopher Walken, and Cheryl Hines. Spacey plays a workaholic father who suddenly finds himself trapped in the body of his family’s newly adopted cat and must learn to reconnect with his family or remain a cat forever.

Outfit7 has upgraded the The Talking Tom app with a new “Nine Lives” record button for users to record and share “second chance videos.” Outfit7 also created content for all of its social media channels including graphics/videos with the cast and a special engagement video featuring Jennifer Garner and Talking Tom.

Additionally, the Talking Tom app and Tom cat character have been incorporated into various aspects of the film.

“Talking Tom is one of the world’s most recognizable characters and it’s naturally fitting for the original app and his namesake to appear in ‘Nine Live,’” said Samo Login, Outfit7 CEO and Co-founder.

The family friendly app has generated more than 5.7 billion views on its various branded content on YouTube. Outfit7 asserts that players have spent 945,000 years playing with Talking Tom apps and  knocking the cat down over 191 billion times.

 

More Digital

  • BURBANK, CALIFORNIA - JANUARY 18: (EDITORIAL

    Dax Shepard, Bobby Bones, 'Breakfast Club' Among iHeartRadio Podcast Awards Winners

    iHeartRadio launched its first ever Podcast Awards on Friday (January 18) in Los Angeles. Among the winners in 22 categories were “Whine Down with Jana Kramer” (Best Entertainment TV Podcast); “Armchair Expert with Dax Shepard (Breakout Podcast); “Bobbycast” (Music Podcast); and “The Breakfast Club” (Best Multicultural Podcast). The winners were determined by iHeartRadio listeners. Taking the top prize of Podcast [...]

  • Velvet Buzzsaw trailer

    Netflix Original Movies: What to Look Forward To in 2019

    Following the biggest fourth-quarter worldwide subscriber gain ever and some controversy around increased prices in the U.S., Netflix looks to keep its momentum going into 2019. From Jan. 18 through March, the streaming site will release 10 original films, including action-packed thrillers, a post-apocalyptic sci-fi, quirky comedies, inspirational dramas, an artistic horror movie and a viral [...]

  • The Beatles Eight Days a Week

    Imagine's Documentary Arm Sets First-Look Pact With Apple (EXCLUSIVE)

    Brian Grazer and Ron Howard’s Imagine Documentaries has set a first-look pact with Apple to develop non-fiction features and series. The deal comes as Imagine is investing heavily in the premium non-fiction arena. The company in June recruited RadicalMedia veteran Justin Wilkes to head Imagine Documentaries as president. The deal suggests that Apple sees docu [...]

  • Walt Disney HQ LA

    Disney Unveils Financial Data for DTC Unit, Sets April 11 for Investor Presentation

    Disney has rejiggered its business segments for earnings reporting to make room for the new unit housing its global streaming operations. Disney on Friday released restated earnings for fiscal 2018, 2017 and 2016 to give investors and financial analysts better visibility into its spending on the launch of the Disney Plus, ESPN Plus and other [...]

  • Facebook Logo

    Release of Docs to Reveal How Facebook Made Money Off Children

    Documents related to a 2012 lawsuit against Facebook in which children, sometimes unwittingly, spent their parents’ money on games via the social site will be unsealed, according to a Monday ruling from the United States District Court. The court gave Facebook ten days to file unredacted documents in accordance with the ruling. The 2012 lawsuit [...]

  • Facebook Logo

    Facebook Sets Up New Product Group for AR Glasses (Report)

    Facebook has restructured its augmented and virtual reality research division and set up a new group tasked with building augmented reality (AR) glasses, according to a new Business Insider report. Facebook acknowledged the move in a statement given to the publication, saying that the move affected “a few hundred people.” The group has already built [...]

More From Our Brands

Access exclusive content