You will be redirected back to your article in seconds

Streamup Sets Slate of First Live-Streaming Original Shows (Exclusive)

Programming to include late-night talk show, live webcast of "Cannibal! The Musical"

Streamup has lined up its first five original live productions, as the L.A. startup makes a bid to to become the next-generation live TV network for the Internet generation.

The live originals include a late-night talk show and a live broadcast of “Cannibal! The Musical” by Trey Parker (“South Park,” “Book of Mormon”). The shows will start premiering in April, and Streamup will continue launching new series throughout the year, said president Will Keenan, formerly head of Endemol Beyond USA.

“Show business is being reinvented yet again, so Streamup’s now reinventing the talk show, the sports show, the cooking show and the live stage musical special event, among other content formats,” Keenan said.

Streamup has more than 20 million monthly active users on the web and for its iOS app, the company claims, citing Google Analytics data. That’s more than the audience of other live-streaming Internet platforms Twitter’s Periscope, YouNow and Meerkat, according to Streamup.

As far as generating revenue, Streamup will soon activate an ad network on the platform, and is in talks with brands for show integrations, according to Keenan. The service also has a digital tip jar (which Streamup calls a “Show Love” button) and is exploring syndication sales as well as merchandise and other forms of ecommerce.

Streamup’s core service lets any user broadcast a real-time stream, and lets them broadcast previously recorded content using what it calls professional-grade creator tools.

The initial slate of Streamup’s live originals:

  • “The Late Stream Starring…”: A variety talk-show format with a rotating cast of host featuring two special guests — a top digital influencer and traditional celeb — along with music and/or live comedy performances as well as prerecorded sketches and branded content. Set to premiere in mid-April live from the World Arts stage in Culver City. Executive produced by former YouTube exec Rob Polonsky and co-exec-produced by Keenan.
  • “Cannibal! The Musical”: Live-stream of Trey Parker’s 1993 cult hit about America’s first convicted cannibalist, Alfred Packer. EP’d by original “Cannibal! The Musical” producer Jason McHugh.
  • “Fan-Attic!”: Daily daytime show about extreme- and fantasy-sports betting, executive produced by film and TV vet Josh Goldstein (“Fresh Prince of Bel-Air”), promising real-time coverage of breaking news.
  • “Cooking Live Starring Andy Milonakis”: The comedian, musician and foodie will host weekly episodes premiering in May, crowdsourcing recipe ingredients and menu choices based on live chat suggestions.
  • “Untitled Dom Decluca Project:” Interactive talk show hosted by entrepreneur and TV personality Dom Deluca (former host of MTV’s “Headbangers Ball”), who runs L.A. skate retail shop Brooklyn Projects.

Streamup has raised $1.7 million from investors including Mucker Capital, BAM Ventures, SocialStarts and angel investors. CEO Kyle Michelson, who formed Streamup in 2013, previously studied political science at USC and the London School of Economics. Streamup’s management team includes COO Nick Overton, who previously worked at Justin.tv and Twitch.

On Friday night, Streamup is hosting a party to celebrate the originals at its new headquarters located in downtown Los Angeles in the Santee Village Lofts. The event will include a special live-streamed performances by recently signed talent and will be made available on the Streamup website and app.

Popular on Variety

More Digital

  • Gabrielle Carteris

    SAG-AFTRA Urges Gavin Newsom to Sign Law Punishing 'Deep Fake' Videos

    SAG-AFTRA National Executive Director David White is urging Gov. Gavin Newsom to sign legislation that institutes penalties for nonconsensual digital sexually explicit videos, also known as “deep fakes.” The legislation, Assembly Bill 602, targets companies and individuals who create and distribute the videos in California without the consent of the individual being depicted. “We urge Gov. [...]

  • Facebook Portal logo

    Facebook Is Launching a Portal TV Device: Here’s What We Know

    Facebook is getting ready to launch a TV streaming device in time for the holiday season, Variety has been able to confirm with multiple sources familiar with the company’s plans. The new streaming hardware will be part of the company’s Portal family of devices, featuring a camera, and combining video chatting with TV viewing and [...]

  • MoviePass card

    MoviePass Shuts Down, With Parent Company Citing Failure to Raise Funds

    MoviePass, the long-struggling theater subscription service, finally appears to be down for the count. On Friday, MoviePass notified remaining subscribers that it would be shutting down the service effective Sept. 14, 2019, because “its efforts to recapitalize MoviePass have not been successful to date,” parent company Helios and Matheson Analytics announced. “The company is continuing [...]

  • Disney Plus - Full Lineup

    How to Browse the Disney Plus Catalog the Company Is Testing in the Netherlands

    Disney began testing its Disney Plus streaming service in the Netherlands this week. Consumers in the U.S. will have to wait until November 12 to get access to the service, but European streaming aggregator JustWatch already makes it possible to browse the catalog available during this beta test. JustWatch is one of a number of [...]

  • JoJo Siwa'The Angry Birds Movie 2'

    Nickelodeon Star JoJo Siwa Gets Her Own Dance-Tour Mobile Game (EXCLUSIVE)

    Fans of JoJo Siwa will be able to join the teen influencer’s dance squad on stage — virtually — in a new mobile game. In “JoJo Siwa — Live to Dance,” players will become part of the Nickelodon and YouTube star’s worldwide tour on her professional dance team and experience what it’s like to be [...]

More From Our Brands

Access exclusive content