Streamup has lined up its first five original live productions, as the L.A. startup makes a bid to to become the next-generation live TV network for the Internet generation.
The live originals include a late-night talk show and a live broadcast of “Cannibal! The Musical” by Trey Parker (“South Park,” “Book of Mormon”). The shows will start premiering in April, and Streamup will continue launching new series throughout the year, said president Will Keenan, formerly head of Endemol Beyond USA.
“Show business is being reinvented yet again, so Streamup’s now reinventing the talk show, the sports show, the cooking show and the live stage musical special event, among other content formats,” Keenan said.
Streamup has more than 20 million monthly active users on the web and for its iOS app, the company claims, citing Google Analytics data. That’s more than the audience of other live-streaming Internet platforms Twitter’s Periscope, YouNow and Meerkat, according to Streamup.
As far as generating revenue, Streamup will soon activate an ad network on the platform, and is in talks with brands for show integrations, according to Keenan. The service also has a digital tip jar (which Streamup calls a “Show Love” button) and is exploring syndication sales as well as merchandise and other forms of ecommerce.
Streamup’s core service lets any user broadcast a real-time stream, and lets them broadcast previously recorded content using what it calls professional-grade creator tools.
The initial slate of Streamup’s live originals:
- “The Late Stream Starring…”: A variety talk-show format with a rotating cast of host featuring two special guests — a top digital influencer and traditional celeb — along with music and/or live comedy performances as well as prerecorded sketches and branded content. Set to premiere in mid-April live from the World Arts stage in Culver City. Executive produced by former YouTube exec Rob Polonsky and co-exec-produced by Keenan.
- “Cannibal! The Musical”: Live-stream of Trey Parker’s 1993 cult hit about America’s first convicted cannibalist, Alfred Packer. EP’d by original “Cannibal! The Musical” producer Jason McHugh.
- “Fan-Attic!”: Daily daytime show about extreme- and fantasy-sports betting, executive produced by film and TV vet Josh Goldstein (“Fresh Prince of Bel-Air”), promising real-time coverage of breaking news.
- “Cooking Live Starring Andy Milonakis”: The comedian, musician and foodie will host weekly episodes premiering in May, crowdsourcing recipe ingredients and menu choices based on live chat suggestions.
- “Untitled Dom Decluca Project:” Interactive talk show hosted by entrepreneur and TV personality Dom Deluca (former host of MTV’s “Headbangers Ball”), who runs L.A. skate retail shop Brooklyn Projects.
Streamup has raised $1.7 million from investors including Mucker Capital, BAM Ventures, SocialStarts and angel investors. CEO Kyle Michelson, who formed Streamup in 2013, previously studied political science at USC and the London School of Economics. Streamup’s management team includes COO Nick Overton, who previously worked at Justin.tv and Twitch.
On Friday night, Streamup is hosting a party to celebrate the originals at its new headquarters located in downtown Los Angeles in the Santee Village Lofts. The event will include a special live-streamed performances by recently signed talent and will be made available on the Streamup website and app.