×
You will be redirected back to your article in seconds

Spotify Gets NFL Stars to Swap Playlists in New Original Series

Spotify, suiting up for the start of the NFL season, wants to drive users to stream more music by giving them an off-the-gridiron glimpse into the musical predilections of the league’s athletes.

Spotify and ACE Media, the content arm of the NFL Players Association, are debuting original sports and music series “Trading Playlists,” in which two NFL players with disparate musical tastes — spanning genres from country to rap and from classical jazz to blues — trade playlists for a day.

The series features NFL stars including DeMarcus Ware (pictured above), Von Miller, Coby Fleener, Tyler Eifert, Rashad Jennings and Stefon Diggs. Produced by digital studio Collab, all seven episodes will be available exclusively on Spotify’s mobile platform only in the U.S. beginning Thursday.

The Spotify series “was a unique opportunity to showcase a side of our players that their fans don’t often get to see, through a medium — music — that unites athletes across all sports,” said Scott Langerman, CEO of ACE Media.

“Trading Playlists” joins Spotify’s growing slate of original programming. Last month, the music-streaming service launched a short-form documentary series on Metallica and animated series “Deconstructing.” Spotify’s content strategy is led by Tom Calderone, former president of VH1, who joined the company as global head of content partnerships this spring.

The players paired up in “Trading Playlists” are: Denver Broncos teammates Von Miller and DeMarcus Ware; Cincinnati Bengals teammates Tyler Eifert and Jeremy Hill; Carolina Panthers’ Kony Ealy and Kyle Love; running backs Jay Ajayi and Ameer Abdullah; wide receivers Stefon Diggs and Nelson Agholor; NFL Hall of Famer Andre Reed and Washington Redskins’ Jamison Crowder; and New Orleans Saints tight end Coby Fleener and New York Giants running back Rashad Jennings.

“Trading Playlists” is executive produced by Scott Langerman, Pete Tenney, Paige Keffer for ACE Media, and Ryan Slattery, Charlie Faith, James McFadden and Tyler McFadden for Collab.

“We were eager to partner with ACE Media to produce this exciting new series for Spotify,” said Ryan Slattery, Collab’s VP of production and development. “And getting to do so with some of the NFL’s biggest stars has been an incredible experience for all of us.”

The NFL Players Association established Athlete Content & Entertainment Media (ACE Media) last fall to produce and develop content around pro athletes. It has partnerships with BET Networks, Turner’s Bleacher Report, The Players’ Tribune and 120 Sports, producers such as Tongal and brands including Nike.

Watch the first episode of “Trading Playlists” featuring the Denver Broncos’ Von Miller and DeMarcus Ware:

More Music

  • Dimitri Vegas and Like Mike

    Dimitri Vegas & Like Mike Take No. 1 Spot on Top 100 DJs Poll

    The duo of Dimitri Vegas & Like Mike top DJ Mag’s 2019 Top 100 DJs poll, returning to the list since taking the No. 1 spot in 2015 and dethroning Martin Garrix after three years of dominance. The results of the Top 100 DJs were arrived at from 1.3 million votes cast in 179 countries. [...]

  • Bruce Springsteen arrives for the New

    Bruce Springsteen Returns to NJ Hometown for Surprise 'Western Stars' Introduction

    Bruce Springsteen returned to his hometown of Freehold, New Jersey to offer a surprise introduction to the first public multiplex viewing of his concert/documentary film, “Western Stars.” Dressed simply in a brown jacket, Springsteen took a moment to say a few words at the AMC Freehold 14 movie theater on Saturday night. “We knew we [...]

  • Marc Byers

    Execs from Motown, Live Nation, Recording Academy Set to Speak at Culture Creators' Inaugural C2 Summit

    Culture Creators, the organization which recognizes minorities in film, television, music and fashion, is holding its first-ever C2 Summit on Oct. 21 in Washington D.C. Its mission: to engage, mentor, and provide recruitment opportunities to students of color attending historically black colleges and universities. Students were selected from an application process and will participate in [...]

  • Rami Dawod SESAC

    SESAC Toasts Rami Dawod as Pop Songwriter of the Year

    Camila Cabello’s “Never Be The Same” and “Electricity” by Mark Ronson and Silk City featuring Dua Lipa are just a few of the co-writing credits celebrated during an October 16 dinner at Nobu Malibu hosted by SESAC in honor of Rami Dawod. Named Pop Songwriter of the Year by the performance rights organization, Dawod is [...]

  • Luis Fonsi Erika Ender Latin Grammys

    The Second Latin Explosion: How 'Despacito' Ushered in a New Generation of Stars

    Music is an ever-evolving art, and for the Latin Recording Academy, that’s meant riding multiple waves of attention. The most recent arrived with the stratospheric success of “Despacito,” which kicked off a second Latin Explosion with full force in 2017. The Luis Fonsi and Daddy Yankee hit, later featuring verses by Justin Bieber, made Latin [...]

  • Ricky Martin Celia Cruz Gloria Estefan

    From Idea to Legacy: Latin Grammy Awards Mark 20 Years of Global Recognition

    The idea of creating a separate organization to honor the diversity of Latin music was a discussion that took place for years before it actually happened, but an event driven by one of pop music’s most important crossover artists solidified it. During the 41st Grammy Awards ceremony, a young Ricky Martin was scheduled to perform [...]

  • Taron Egerton Elton John Rocketman Live

    Elton John and Taron Egerton Duet at 'Rocketman' Awards Season Event at the Greek Theatre

    “Rocketman” has officially launched into awards season. Paramount hosted a screening of the film with a live-performance of the score by the Hollywood Symphony Orchestra and a headlining performance by Elton John and the film’s star Taron Egerton. John and Egerton — who is in contention for best actor for his portrayal of the singer [...]

More From Our Brands

Access exclusive content