Music streaming service Spotify now has 30 million paying subscribers. Spotify founder and CEO Daniel Ek announced the new milestone on Twitter on Monday morning, breaking a long silence on subscriber growth that lasted since Spotify revealed it surpassed 20 million paying subscribers last June.
— Daniel Ek (@eldsjal) March 21, 2016
Ek tied his tweet to President Obama’s visit to Cuba, remarking that Spotify doesn’t have any paying users on the island yet — but the timing was an obvious stab at Apple, which held a press event of its own in Cupertino on Monday morning.
Apple didn’t announce any new metrics for Apple Music on Monday, but the company’s Spotify competitor has seen some significant growth since its launch last summer. Apple SVP Eddy Cue revealed last month that Apple Music now has 11 million paying users.
By revealing its new milestone, Spotify seems to suggest that its own growth hasn’t slowed down despite Apple Music’s momentum.