Following the launch of its paid subscription service earlier this year, SoundCloud is now filling a key business leadership position: The Berlin-based music streaming service announced Thursday that it has hired former Google executive Holly Lim as its new Chief Financial Officer.
Lim is SoundCloud’s first CFO, and will be reporting directly to the company’s co-founder and CEO Alex Ljung. She will be splitting her time between Berlin and SoundCloud’s East Coast office in New York.
Before joining SoundCloud, Lim worked as director of business operations for Google’s Cloud and Google for Work unit. Before that, she was filling the roles of CFO and COO for ATAP, the mobile R&D lab that Google inherited when it acquired Motorola in 2012. Earlier stations in her career include being the CEO of New York-based apparel brand Stetson and a stint as VP for enterprise and strategy at Comedy Central.
SoundCloud officially launched its own paid music subscription service in March. The company aims to compete with the likes of Spotify and Apple Music by mixing the catalogs of major labels with user-generated content, DJ mixes and more. SoundCloud also wants to enable rights holders to monetize this kind of content, meaning that an artist could eventually make money whenever one of her tracks is used in a DJ set.
SoundCloud was last in the news in June, when Recode reported that Twitter had acquired a $70 million stake in the company. Both companies confirmed at the time that they had struck a deal, but declined to confirm the investment amount.