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Sony Pictures Invests in Interactive Video Maker Interlude

Sony Pictures Entertainment has made a multi-million dollar strategic investment in digital interactive video specialist Interlude.

Sony has brought on Will Gluck, who directed “Annie” for the studio, to create and oversee the development of entertainment content to be distributed on Interlude’s Eko platform — touted as being able to allow viewers to control the outcomes of stories on the screen.

“With Eko, Yoni and the team at Interlude have developed an elegant, innovative storytelling platform,” said Sony Entertainment CEO Michael Lynton. “We look forward to working with them, and Will Gluck, to engage audiences with completely new entertainment experiences.”

Interlude and CBS announced in April that they were teaming on an interactive version of “The Twilight Zone.” It also unveiled plans for an interactive “War Games” as a modern take on the original 1983 movie.

Eko is also a partner with Warner Music Group on “Clash Up,” an interactive music series that lets users create their own multi-genre mix.

“We are very excited to launch this partnership with Sony Pictures,” Interlude co-founder and CEO Yoni Bloch said. “We look forward to introducing Eko experiences to many more viewers and to offering new business approaches to fuel the best creative and business returns for our partners.”

Gluck’s Olive Bridge Entertainment will spearhead the Sony-Interlude project.

“I’m thrilled to be working with Sony and Interlude to contribute to the evolving landscape of entertainment,” he said. “We look forward to working with inventive writers and directors to create compelling storytelling that will match Interlude’s innovative technology.”

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