×
You will be redirected back to your article in seconds

Sony Pictures Invests in Interactive Video Maker Interlude

Sony Pictures Entertainment has made a multi-million dollar strategic investment in digital interactive video specialist Interlude.

Sony has brought on Will Gluck, who directed “Annie” for the studio, to create and oversee the development of entertainment content to be distributed on Interlude’s Eko platform — touted as being able to allow viewers to control the outcomes of stories on the screen.

“With Eko, Yoni and the team at Interlude have developed an elegant, innovative storytelling platform,” said Sony Entertainment CEO Michael Lynton. “We look forward to working with them, and Will Gluck, to engage audiences with completely new entertainment experiences.”

Interlude and CBS announced in April that they were teaming on an interactive version of “The Twilight Zone.” It also unveiled plans for an interactive “War Games” as a modern take on the original 1983 movie.

Eko is also a partner with Warner Music Group on “Clash Up,” an interactive music series that lets users create their own multi-genre mix.

“We are very excited to launch this partnership with Sony Pictures,” Interlude co-founder and CEO Yoni Bloch said. “We look forward to introducing Eko experiences to many more viewers and to offering new business approaches to fuel the best creative and business returns for our partners.”

Gluck’s Olive Bridge Entertainment will spearhead the Sony-Interlude project.

“I’m thrilled to be working with Sony and Interlude to contribute to the evolving landscape of entertainment,” he said. “We look forward to working with inventive writers and directors to create compelling storytelling that will match Interlude’s innovative technology.”

More Digital

  • Facebook Logo

    Facebook Shuts Down Controversial Ovano VPN App

    Responding to a continued backlash over its data collection practices, Facebook pulled the plug on its Ovano VPN app Friday. Ovano, which promised users an added level of privacy while using public Wifi hotspots, was used by Facebook for market research purposes. Facebook removed the app from the Google Play store Friday, and the company [...]

  • Smosh

    Smosh Acquired by Rhett & Link's Mythical Entertainment

    UPDATED: Smosh, the long-running YouTube comedy brand, has been acquired by Mythical Entertainment, the company formed by Rhett & Link, hosts of comedy show “Good Mythical Morning.” As first reported by Variety last week, Mythical emerged as the leading candidate to buy Smosh, which was left stranded after parent company Defy Media shut down without [...]

  • China Video Streaming Giant iQIYI Loses

    Chinese Video Giant iQIYI Loses $1.3 Billion in 2018

    Chinese video streaming firm iQIYI lost over $1.3 billion in 2018, as revenues and subscriber numbers ballooned. The deepening losses reflected ever higher spending on original content production. Announcing its first full-year financials since a March IPO that launched it onto the NASDAQ, iQIYI said that it lost $1.3 billion (RMB9.1 billion) last compared with [...]

  • Roku headquarters

    Roku Aims to Top $1 Billion in Revenue in 2019, Beats Holiday Quarter Earnings Expectations

    Roku wants to become a billion-dollar company in 2019, and invest more in its ongoing international expansion. The streaming-device maker told investors on Thursday that it expects to generate between $1 billion and $1.025 billion this year, and that international growth was one of its key investment areas for 2019. Roku made these announcements as [...]

  • Vice Media

    Vice Media Taps Joe Simon as Chief Technology Officer (EXCLUSIVE)

    Joe Simon has been tapped as chief technology officer at Vice Media. The newly created role will include oversight of data analytics, engineering, information technology, media operations, media technology, post production, and systems management. Prior to Vice, Simon spent three years as Encompass Digital Media’s chief operating officer. Previously he held the chief technology officer [...]

  • att_logo

    AT&T Suspends YouTube Ad Spending as Boycott Over 'Pedophilia' Videos Scandal Widens

    AT&T, one month after it thought it was safe to advertise on YouTube again, said it is pulling all advertising spending from the world’s biggest video platform. The telco joins a boycott by marketers alarmed by the discovery that a secret group of child predators has been using YouTube to make sexual comments about kids. [...]

More From Our Brands

Access exclusive content