×
You will be redirected back to your article in seconds

CES: Sony Announces 4K Video Storefront ‘Ultra’ At Keynote

Sony CEO Kazuo Hirai took the stage at the 2016 Consumer Electronics Show in Las Vegas to address the three key components of Sony: emotional value to products, objects of sensations and passion to enablers of creativity.

Hirai said the PS4 “sets the benchmark in collaboration, artistry, imagery and design.” The console system sold more than 5.7 million units in the holiday season and 35.9 million units total since it’s launch.

Sony president and COO Mike Fasulo announced Ultra, a new 4K video app that allows users to buy and stream 4K movies on Sony Android TVs.

Fasulo noted that YouTubers now make millions of dollars using their cameras to put videos on the web before showing off a new 4K Handycam, the FDR-AX53, and proclaimed the price would be “4K for everyone” — without actually announcing a price.

A new Pinnacle model X93D TV with HDR was also announced by Fasulo, along with the new 4K HDR logo that Sony will be using.

The conglomerate revealed a new high-res turntable, the PS-HX500, which Fasulo said, “brings the emotional connection and novelty of vinyl to the traditional digital file.” He then moved on to Life Space UX, essentially a collection of smart home products.

Screen Gem’s Glenn Gainer joined Fasulo to show the power of the A7II R camera. Aside from Lucas Watson from YouTube, Gainer was the only entertainment figure to appear during the conference.

The surprise of the conference may have been the absence of a mention of Morpheus, the PlayStation VR system that is coming out, outside of a brief glimpse during the ending sizzle reel. With Oculus Rift pre-orders starting tomorrow, it seemed like the right time to give an update on Sony’s answer to it.

Popular on Variety

More Digital

  • Netflix-logo-N-icon

    Netflix Is Testing Human-Curated 'Collections'

    Netflix, a company powered by the strategic use of data, relies on artificial intelligence to suggest new content that its streaming customers are likely to be interested in. Now it’s looking to potentially add a human touch: The company has launched a limited-scale test of “Collections,” a new feature that presents groups of movies and [...]

  • wolves in the walls emmy

    Neil Gaiman VR Experience 'Wolves in the Walls' Wins Primetime Emmy

    “Wolves in the Walls,” the virtual reality (VR) experience based on Neil Gaiman’s children’s book by the same name, has been awarded with a Primetime Emmy for outstanding innovation in interactive media. The experience has been produced by San Francisco-based immersive entertainment startup Fable, which puts a big effort on making the viewer a participating [...]

  • The Void San Francisco

    The Void Teams Up With Sony Pictures for New Location-Based VR Experience

    James Murdoch-backed virtual reality (VR) startup The Void has teamed up with Sony Pictures Virtual reality to produce a new location-based VR experience, according to Curtis Hickman, the startup’s chief creative officer. Hickman revealed the partnership in a conversation with Variety this week, during which he also outlined plans to bring more original IP to [...]

  • US President Donald J. Trump speaks

    Apple Stock Down 4.6% After Trump ‘Orders’ Companies to Leave China

    Apple’s share price was down around 4.6% Friday at the close of the market, to $202.64 per share, after President Trump took to Twitter to “order” U.S. companies to leave China. The slide came amid a market-wide sell-off, with the NASDAQ sliding 3%, and the Dow dropping 623 points. Trump’s edict was a response to [...]

  • Former head of CAA China Peter

    Peter Loehr to Spearhead Asia Expansion of Genies Avatar Venture (EXCLUSIVE)

    Peter Loehr, the former head of CAA in China, and seasoned music executive John Possman have been tapped by digital avatar company Genies to lead its expansion into Asia. The company’s proprietary avatar technology allows users to express ideas, thoughts and feelings in a different way from text, audio and video. Within the app and [...]

  • Tim Connolly - Quibi

    Quibi Head of Partnerships and Advertising Tim Connolly Departs

    Tim Connolly, the former Hulu exec who joined Quibi last year as head of partnerships and advertising, is leaving the mobile TV subscription startup founded by Jeffrey Katzenberg. Connolly’s exit comes eight months ahead of Quibi’s planned April 2020 debut. A Quibi rep declined to comment on his departure, which was first reported by Business [...]

More From Our Brands

Access exclusive content