You will be redirected back to your article in seconds

Snapchat May Already Be Bigger Than Twitter, Leaked Data Suggests

Snapchat didn’t just file SEC documents for a massive new $1.8 billion round of funding this week, the company also had its pitch deck leaked, revealing some interesting insights into the company’s usage and revenue. Particularly striking: Snapchat may already have more daily active users than Twitter.

The pitch deck, which was obtained by Techcrunch this week, shows that Snapchat had 110 million daily active users in December of 2015. Unfortunately, Twitter stopped releasing metrics for daily active users some time ago, instead focusing on monthly active users.

However, Twitter CFO Anthony Noto said earlier in 2015 that the company’s ratio for daily actives vs. monthly actives was 44 percent, meaning that slightly less than half of the company’s monthly active users returned to the service every day. ( A Twitter spokesperson denied that the 44 percent ratio is currently accurate, but declined to provide any additional details on daily actives. “We don’t report DAUs on a regular basis,” she said.)

Twitter had 305 million monthly active users in Q4 of 2015. Using that ratio for some back-of-the-envelope math, one arrives at an approximate number of about 134 million daily active users — still notably more than Snapchat’s 110 million in December.

But Snapchat has one key advantage over Twitter: healthy growth. The pitch deck that leaked this week shows an average user growth of 65 percent year-over-year over the last eight quarters. Twitter’s growth problems on the other hand have been well documented; in Q1 of 2016, its number of monthly actives grew just 3 percent year-over-year. Based on the same ratio of daily actives vs. monthly actives, this would equal about 136 million daily active users for Twitter in Q1.

Assuming that Snapchat’s growth holds steady, the company may have reached as many as 134 million daily active users by March of 2016, and could be on track to reach 147 million daily active users by the end of next month. In other words: Snapchat may already be bigger than Twitter, at least with regards to daily active users.

It’s worth noting that these projections aren’t exact science. Twitter’s ratio of daily actives vs. monthly actives could have changed. In fact, for much of 2014, the rate was at 48 percent.

Snapchat’s growth could have also slowed down, even though the company’s ability to raise massive funding rounds from investors suggests otherwise. A Snapchat spokesperson declined to comment on the company’s current metrics as well as the leaked pitch deck, and instead reiterated that Snapchat has more than 100 million daily active users — a number that the company released late last year.

Twitter also maintains that its reach goes far beyond logged-in users. Including logged-out users that read tweets on Twitter.com as well as embedded on third-party websites, Twitter reaches more than 800 million users every month, according to financial filings.

Still, Snapchat’s explosive growth should bother Twitter and its investors, especially if Snapchat succeeds at selling its users to brands that would have otherwise advertised on Twitter. Snapchat only just begun its monetization efforts, but the leaked data suggests that revenue is also growing at a significant rate. In Q4 of 2015, Snapchat brought in $33 million, according to the pitch deck, compared to just 17 million in Q3, $5 million in Q2 and $4 million in Q1.

Popular on Variety

More Digital

  • Paradiso

    New Podcast Studio Paradiso Launches With Series for Spotify, Sybel (EXCLUSIVE)

    Former executives from Canal Plus, entertainment company Konbini and advertising film Havas have joined forces to launch Paradiso, an international podcast production studio dedicated to delivering premium scripted, documentary and kids’ content for global platforms. The company has already scored commissions from Spotify and Sybel. Paradiso’s founding partners are Lorenzo Benedetti, the founder of Studio [...]

  • Brad Pitt stars in “Ad Astra”.

    ‘Ad Astra’ Once Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Twentieth Century Fox claims the top spot in spending for the third week in a row with “Ad Astra.” Ads placed for the sci-fi film had an estimated media value of $6.47 million through [...]

  • Andrew MorseVariety's Entertainment & Techonology Summit,

    Listen: CNN Digital Chief Says Trump Doesn't Drive Traffic Success

    No subject might get as much attention across CNN’s digital properties as Donald Trump, but that doesn’t mean the news network is dependent on him for web traffic. Andrew Morse, executive VP and general manager of the AT&T-owned company’s digital operations, pointed to recent coverage of natural disasters and international incidents as more potent audience [...]

  • Jonah Hill attends the press conference

    Instagram Debuts Jonah Hill’s ‘Un-filtered’ Bullying Docu-Series (EXCLUSIVE)

    Facebook’s Instagram, as part of its anti-bullying initiatives, funded a new series directed by Jonah Hill featuring teens and young adults talking about their experiences with bullying. The four-episode “Un-filtered” goes live Wednesday (Sept. 18) on Instagram’s IGTV channel on its mobile app and the web. In the unscripted series, Hill interviews people aged 13-25 [...]

  • Plex

    Plex Signs Up Lionsgate for Upcoming Ad-Supported Video Service

    Media center app maker Plex has struck a deal with Lionsgate to add some of the studio’s movies and TV shows to its upcoming ad-supported video service. The news comes just weeks after Plex announced a similar deal with Warner Bros. “Lionsgate is one of the biggest names in the business and we know our [...]

  • Comcast Xfinity Flex

    Comcast Drops $5 Monthly Fee for Xfinity Flex Video-Streaming Set-Top for Broadband Customers

    Comcast will hand out one free set-top box for broadband subscribers to access Xfinity Flex, its video-streaming product for internet-only customers, as it looks to punch up the value of its high-speed internet business. Brian Roberts, Comcast’s chairman and CEO, announced the new strategy at Goldman Sachs’ Communacopia conference Wednesday in New York. “One of [...]

More From Our Brands

Access exclusive content