×
You will be redirected back to your article in seconds

First Snapchat-Native Documentary Films to Launch From PBS Series POV (EXCLUSIVE)

Six-minute interactive shorts to run for 24-hour window on NowThis' Snapchat Discover channel

PBS documentary series POV has produced two short interactive films for distribution on Snapchat — marking the first documentaries created specifically for the platform.

POV’s Snapchat Films series will run on the Snapchat Discover channel of NowThis Media. First up is Lizzie Jacobs’ “We’ll Still Be Here” on Sunday, Oct. 23, about dominoes players keeping their beloved game alive while the neighborhood changes around them; followed by “The Way It Should Be” on Oct. 30, a New York City-set story of love and friendship as told by queer women of color by Terence Nance and Chanelle Aponte Pearson.

The films will each be available exclusively on the NowThis channel in Snapchat’s Discover section for a 24-hour window, available only on the Snapchat mobile app. Both documentaries have a full run-time of about six minutes, although users must swipe down on the top snaps to watch the complete films.

“We are committed to making films in this format. These are exactly how we want them to live,” said POV Digital executive producer Adnaan Wasey.

POV, produced by American Documentary Inc., received grants from the National Endowment for the Arts and PBS for the two Snapchat films. No ads will run in “We’ll Still Be Here” and “The Way It Should Be”; the films will appear in the second half of the regular NowThis News edition, which does carry ads. Snap, the parent company of Snapchat, isreportedly seeking to renegotiate content deals with media partners to pay them a flat up-front fee rather than share ad revenue.

Snapchat’s 150 million-plus daily active users was appealing to POV to reach a new audience. In addition to that, the communications platform offers interesting new ways to tell stories, Wasey said. “We’re excited to not only be able to show the filmmaking community what’s possible, but also to do it alongside teams of ambitious independent filmmakers with a history of breaking new ground,” he said.

Added Sarah Frank, editor of NowThis, “Providing young storytellers a direct path to an audience is something that emerging platforms like Snapchat can uniquely do.” NowThis, whose investors include Lerer Hippeau Ventures and Axel Spring, is set to merge with Thrillist Media Group, the Dodo and Discovery Communications’ Seeker and SourceFed Studios in a new venture, Group Nine Media.

Jacobs, who directed “We’ll Still Be Here,” is an award-winning writer and producer who spent nearly a decade at StoryCorps, the nonprofit oral history project. “The Way It Should Be” comes from Nance, a performance artist, filmmaker, musician, photographer and faculty member of the film program at Vermont College of Fine Arts, and Pearson, COO of Brooklyn-based film production company MVMT who won a grant last year from the IFP Gotham Awards for her narrative series “195 Lewis.” Pearson previously worked with Nance on his feature film “An Oversimplification of Her Beauty.”

Founded in 1988, POV has pioneered digital initiatives to expand its nonfiction storytelling mandate. It created PBS’s first program website and has incubated dozens of digital projects, including an interactive newsletter about race in America with the New York Times. POV also is streaming more than 100 independent documentary films as part of its 2016 digital season.

Watch a teaser trailer for POV’s documentaries on Snapchat Discover:

More Digital

  • jfk mooonshot ar app artwork

    JFK Presidential Library Releases Moon Landing Augmented Reality App

    The John F. Kennedy Presidential Library has released an augmented reality app (AR) to commemorate the 50th anniversary of the moon landing, and the role President Kennedy played in getting the U.S. to the moon. The app, which is available for free for iPhones and Android, lets users relive the Apollo 11 mission in their [...]

  • hdhomerun roku app

    HDHomerun App Brings Live TV to Roku Devices

    Roku users are getting another way to watch live television with the help of their favorite streaming devices: Silicondust, maker of the HDHomerun TV tuners, has released a beta version of its HDHomerun app for Roku TVs and streaming devices. “We need to start out by saying this is very much a beta product,” the [...]

  • Vox Media

    Vox Media Staff Ratifies First Union Contract, Negotiated by Writers Guild

    Staffers at Vox Media, which includes Curbed, Eater, Polygon, Recode, SB Nation, The Verge and Vox.com, have ratified their first collective bargaining agreement with more than 90% in support. The staffers are represented by the Writers Guild of America East. Vox Media’s 350-member unit began bargaining their first contract in April 2018. The campaign to [...]

  • Joslyn Davis, Lily-Marston - Shared Media

    Clevver’s Joslyn Davis, Lily Marston Launch Their Own YouTube Media Venture (EXCLUSIVE)

    Here’s the latest chapter in the saga of Clevver, the entertainment/lifestyle YouTube network marooned by the shuttering of former parent Defy Media and subsequently snapped up by Hearst Magazines. Two of the principal creatives behind Clevver — Joslyn Davis and Lily Marston — together with Clevver Media co-founder Jorge Maldonado have launched Shared Media, their [...]

  • Money-Diaries-Refinery29

    Refinery29 to Produce Interactive Series Funded by Eko (EXCLUSIVE)

    Refinery29 has been bitten by the “Bandersnatch” bug. The millennial-female-focused digital media and entertainment company inked a pact with Eko, an interactive-video platform developer whose backers include Walmart, to produce several “choose-your-own-adventure”-style series based on Refinery29 content properties. The companies have started development on their first project: an interactive scripted adaptation of Refinery29’s popular “Money [...]

  • Dan Howell

    YouTube Star Dan Howell Comes Out as Gay: 'It Gets So Much Better'

    It’s Pride Month, and popular YouTube vlogger Dan Howell had a message for fans that he’d been working on for a year: “Basically, I’m Gay,” he shared in a video Thursday. In the 45-minute video, Howell discussed coming to terms with his sexual orientation and his thoughts on labels that people use to define themselves [...]

  • Netflix Expands Korean Content Commitment

    Netflix Expands Korean Content Commitment as Industry Deepens

    Global streaming giant, Netflix is expanding its involvement in the Korean film and TV industries by greenlighting several new shows and renewing others. “When we started three years ago, we had a high degree of confidence that Korean drama would work well in Asia, but we had no internal metrics of our own,” Korean content [...]

More From Our Brands

Access exclusive content