There are now more internet-connected TVs and streaming devices in U.S. households than pay TV set-top boxes, according to a new report from the Leichtman Research Group. 65 percent of all U.S. TV households have at least one streaming device connected to their TV or a smart TV set connected to the internet, according to the report.
That’s up significantly from previous years: In 2013, only 44 percent of all U.S. TV households had a smart TV or connected device hooked up to stream programming from the internet. In 2010, only one in five of these households had their TV hooked up.
What’s more, households with streaming boxes, game consoles or smart TV often own more than one of these devices. 74 percent of these streaming households have more than one internet-connected device, with a mean of 3.3 per household, according to the report. And when one looks at all U.S. households, the mean number of streaming-capable devices is 2.1 per household, compared to 1.8 pay TV set-top boxes.
This may explain why pay TV operators are increasingly looking to bring their services to streaming devices as well. Just this week, Comcast announced that it will give Xfinity TV subscribers the option to watch programming with a Samsung smart TV or a Roku streamer instead of a traditional cable box later this year.